Kai Trump, the eldest granddaughter of U.S. President Donald Trump, is facing intense criticism online after unveiling her new clothing line featuring a “KT” logo, which many social media users allege bears a resemblance to the American Eagle brand’s design.
The controversy unfolded shortly after Kai made her fashion debut at the Ryder Cup 2025 in New York, where she stood alongside her grandfather wearing a white sweatshirt emblazoned with the logo. Priced at USD 130, the sweatshirt features her initials on the front and her signature on the sleeve, symbolising what she described as a personal touch on her brand’s identity.
Online Allegations of CopyingWithin hours of her public appearance at Bethpage Black golf course, reactions flooded social media platforms, with many accusing the teenager of copying a well-known American retail brand. The criticism was particularly sharp on X (formerly Twitter), where users highlighted similarities between the logos and raised questions about the ethicality of the design.
“Seeing as how the president’s granddaughter violated Section 43(a) of the Lanham Act by implying a government endorsement, misused federal property under 5 CFR § 2635.704 by staging merch promos at the White House, and is over 14, the National Guard should arrest her immediately,” one user wrote.
Another added, “The logos look a little similar, but they’re in different fonts and that’s not actionable. The real question is why anyone would want to wear a Kai Trump sweatshirt.”
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A third commentator went further, calling the venture part of a broader culture of excess and alleged profiteering: “The United States of Grifting and lying. I don’t fault this young lady at this time. If you grow up around grifters and liars, that is what you will become. Simple math”, as per a report by Hindustan Times.Kai Trump’s Introduction to FashionDespite the backlash, Kai Trump has expressed pride in her collection, which she formally launched a day before her Ryder Cup appearance. Using Instagram as her platform, she announced the “KT” brand against the backdrop of the White House, a move that itself drew scrutiny for its political symbolism.“This collection is something I’ve dreamed about for a long time, and I’m so grateful it’s finally here,” she wrote. “Launching this line has been such an exciting project. From the quality of the fabric to the details in the designs, I wanted to create a piece that isn’t just merch but a staple you can wear anywhere. There are clean pieces you can mix, match and make your own. I can’t wait to see how you style them!”
The launch marks a milestone for Kai, a senior at The Benjamin School in Palm Beach Gardens, Florida, who plans to attend the University of Miami next fall, where she will also pursue golf.
Balancing Golf and FashionWhile Kai has been recognised for her accomplishments on the golf course, her foray into fashion has divided public opinion. Supporters of the 18-year-old point to her entrepreneurial spirit and willingness to branch out at a young age, while critics view the venture as yet another example of a Trump family member leveraging the White House connection.
Fashion experts have also weighed in on the controversy, noting that similarities between logos are not uncommon in the apparel industry, but questions of originality and branding remain central to public acceptance.
Politics and BrandingThe backlash against Kai Trump’s logo highlights a larger debate on the intersection of politics, business, and personal branding.
Some observers argue that Kai’s project, while ambitious, has been overshadowed by the optics of her promotional choices, particularly the use of the White House setting, which critics believe blurred the line between personal enterprise and public office.
Despite the criticism, Kai Trump’s clothing brand has drawn attention and sparked conversations across fashion and political circles alike.
FAQsWhat is Kai Trump’s new clothing brand? Kai Trump has launched a fashion label featuring her initials “KT” as the brand logo. The collection includes sweatshirts and other apparel pieces.How much does Kai Trump’s apparel cost? Her debut sweatshirt, showcased at the Ryder Cup 2025, is priced at USD 130 and features her initials and signature.Add 
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