Home » EUROPE » Ireland Prepares for Historic Ryder Cup 2027 at Adare Manor, Boosting Golf Tourism and Local Economies
Published on
September 26, 2025
A significant turning point for the Ryder Cup and Ireland’s tourism industry has begun with the formal transfer of the trophy to Adare Manor for the 2027 competition. Since the 2025 Ryder Cup is currently taking place at Bethpage Black in New York, the forthcoming tournament, which will commemorate its historic 100th anniversary, has already created a great deal of excitement.
Tourism Ireland is promoting the nation’s rich golfing heritage by taking advantage of the international attention this legendary sporting event has generated. The agency is stepping up its efforts to promote Ireland as a premier golf destination as 2027 draws near, emphasizing the Wild Atlantic Way’s charm and County Limerick’s scenic beauty.
Leveraging the Global Stage for Irish Golf Tourism
Tourism Ireland has been working closely with Ryder Cup Europe in a multi-faceted approach to maximize the tourism potential of the 2027 event. This collaboration includes the creation of a new 90-second promotional video and a presence at key international golf tournaments. The strategic promotional campaign has already reached millions globally through extensive TV, digital, and social media efforts. In addition, Tourism Ireland is partnering with international golf tour operators to inspire golfers from around the world to choose Ireland as their next golfing destination.
By strategically targeting golf enthusiasts across international markets, Tourism Ireland aims to create a lasting impact on global perceptions of Ireland’s golf offerings. The spotlight on the country will not only raise awareness for its championship courses but also unveil some of the lesser-known golfing gems scattered across the Irish landscape.
Adare Manor as the Perfect Setting for the Ryder Cup
The iconic Adare Manor, located in the heart of County Limerick, has been chosen as the venue for the 2027 Ryder Cup. This luxurious manor house, renowned for its world-class amenities and stunning grounds, will be the focal point of the event’s centenary celebrations. The picturesque surroundings and the passionate support of Irish fans make Adare Manor the ideal setting to showcase Ireland’s golfing prowess.
With the 2027 Ryder Cup set to bring thousands of international visitors to Ireland, the event presents a major opportunity to boost the country’s tourism sector. The global exposure associated with the tournament will not only highlight the stunning landscapes of Limerick but also draw attention to Ireland’s vibrant culture and hospitality.
Key Strategies and Campaigns Leading Up to 2027
Tourism Ireland has already kicked off its comprehensive marketing strategy in the lead-up to the 2027 event, capitalizing on key milestones such as the official handover of the Ryder Cup to Ireland. In a bid to inspire international golfers, targeted campaigns have been launched across priority markets, with digital and social media ads reaching millions of viewers worldwide. These efforts have already created 9.5 million opportunities for exposure and connected with a database of over 200,000 potential golf tourists.
As part of these campaigns, a new promotional video has been developed, focusing on the official handover of the Ryder Cup to Ireland. This engaging 90-second film, which will air during the final day of the 2025 Ryder Cup at Bethpage, follows a light-hearted narrative featuring American characters in search of their ‘cousin in Limerick’. Through humor and stunning visuals, the video will showcase Ireland’s scenic beauty and its warm, welcoming culture, appealing to golf fans across the globe.
Promoting Ireland’s Golfing Assets at Major Tournaments
Tourism Ireland’s efforts to promote Ireland as a premier golfing destination have extended to major international golf tournaments. The agency has had a prominent presence at events like the KLM Dutch Open, BMW International Open, Betfred British Masters, and BMW PGA Championship. Through these partnerships, Ireland’s golf tourism message has reached new audiences and strengthened its position as a must-visit location for golfers worldwide.
Online advertising campaigns across Ryder Cup and DP World Tour platforms have further amplified this message, ensuring that the excitement surrounding the Ryder Cup is harnessed to inspire travelers to plan their next golf holiday in Ireland. These partnerships with prestigious golf tournaments have cemented Ireland’s status as a top destination for golf lovers and tourists alike.
Building Excitement for 2027 in the Heart of the Action
In addition to digital campaigns and partnerships, Tourism Ireland, along with local stakeholders, will host an exhibition space at the Ryder Cup 2025 fan village at Bethpage Black. The initiative, supported by Fáilte Ireland, Limerick City & County Council, and Adare Manor, will give visitors a taste of what to expect at the 2027 Ryder Cup. The exhibition will serve as a physical manifestation of Ireland’s commitment to hosting world-class events and will further raise awareness about the event and the unique offerings of Irish golf courses.
As the 2027 Ryder Cup approaches, Tourism Ireland’s marketing strategy will continue to evolve. The agency is planning even more targeted campaigns and partnerships in the years leading up to the tournament to ensure that Ireland remains top-of-mind for golf enthusiasts. Beyond showcasing Ireland’s golfing heritage, these campaigns will emphasize the country’s stunning landscapes, vibrant culture, and warm hospitality – all of which make it an exceptional travel destination.
Ireland’s Commitment to Sustainable Tourism
One of the key aspects of Tourism Ireland’s long-term strategy is ensuring that the benefits of the Ryder Cup extend beyond the tournament itself. By positioning Ireland as a global leader in sustainable tourism, Tourism Ireland aims to ensure that the local economy benefits from the event long after the final putt is taken. Efforts to promote sustainable tourism practices are already underway, with a focus on creating lasting economic benefits for communities and preserving Ireland’s natural beauty for future generations.
The Bigger Picture: Golf and Beyond
While the Ryder Cup 2027 is the focal point, Tourism Ireland is also using the event to highlight other major golfing events taking place in Ireland. Notably, the 2026 Walker Cup will be hosted at Lahinch Golf Club, and the 2026 Irish Open is set to take place at Trump International Golf Links in Doonbeg. These prestigious events will complement the Ryder Cup and help solidify Ireland’s reputation as a world-class golfing destination.
A Bright Future for Irish Golf Tourism
Travel Ireland is dedicated to presenting its golfing heritage to the world, as evidenced by its attempts to use the Ryder Cup to increase tourism and gain international recognition. In addition to enhancing Ireland’s standing as a top golf destination, the 2027 Ryder Cup will act as a spur for sustained economic and tourism expansion. Ireland is well-positioned to leave a lasting impression on the world travel scene thanks to the help of strategic partners, a strong marketing campaign, and an abundance of top-notch golfing experiences.
