Golf equipment brand Tour Edge has entered the golf ball market for the first time with the launch of the Exotics, a three-piece model with a cast urethane cover that is engineered to deliver ‘explosive distance, piercing ball flight, pinpoint control, and exceptional greenside spin’.
The ball features a KinetiCore, an ionomer mantle layer and a 318-dimple pattern.
Available at retail in the US and at TourEdge.com from October 28, the Tour Edge Exotics ball will have a suggested retail price of $39.99 per dozen, placing it at the upper end of the mid-priced sector of the market.
“This is a monumental step for Tour Edge,” said David Glod, CEO and founder of Tour Edge, which has been making golf clubs since 1986. “After four decades of relentless innovation in golf clubs and bags, we’re applying the same commitment to performance and quality to golf balls. The Exotics ball reflects everything our brand stands for, including tour-level engineering, meticulous testing, and premium materials to meet golfers’ demands.”
The launch, which will see further golf ball models added to the range in the future, also introduces Tour Edge’s refreshed logo and brand identity.
“People are going to ask, ‘Why Tour Edge, and why now?’” said President Tim Clarke, who has over two decades of experience driving golf ball strategy, from development to successful market launches. “This launch gives our loyal customers another way to benefit from Tour Edge and creates an exciting first touchpoint for other golfers to experience our performance.”
