Over The Top Golf has introduced a new initiative designed to increase awareness and distribution of Garsen putter grips across the United Kingdom. As part of this programme, any retailer that opens a new account with the distributor will receive £150 RRP worth of Garsen putter grips, together with a branded point of sale unit.
Garsen grips have quickly established a strong reputation at the very highest level of the game. On the PGA Tour alone, the grips have been used in two Major Championship victories and have been trusted in tournaments where more than 80 million US dollars in prize money has been won. The brand’s distinctive designs promote a more natural hand and arm position, helping to free the arms of tension during the putting stroke. By encouraging this improved posture, Garsen grips aim to make putting both more comfortable and more consistent for players of all abilities.
The Quad Tour grip in particular has been developed with tour feedback in mind. Its design encourages the golfer to keep their elbows close to the body, reducing excess wrist action and hand manipulation while still offering a familiar feel. This innovative approach to grip design has made it a popular choice among tour professionals and amateurs alike.
Over The Top Golf already distributes a wide range of premium golf brands within the United Kingdom, including Fujikura, Mitsubishi, Graphite Design, KBS, Star Grip, Toulon Golf, SeeMore Putters, Proto Concept and Fourteen Golf. The addition of Garsen to this portfolio provides retailers with access to a specialist putter grip brand that not only offers proven performance but also carries the credibility of tour validation.
Oliver Turnill, Director at Over The Top Golf, explained the thinking behind the initiative:
“The incentive was created to make it easier for retailers to launch the brand, with both initial stock and merchandising support provided from the outset. We recognise that introducing something new into a store can present challenges, so by giving retailers a ready-made package we are removing much of the risk. Garsen grips have already demonstrated success on tour, they are competitively priced, and we are confident that with the right support in place, they will quickly become a strong seller in the UK retail market. Our objective is to provide our partners with every tool they require to showcase the brand effectively and to deliver a positive return from day one.”
Ferndown Forest Golf, a well-established five-store business, is among the first retailers to sign up to the initiative. The company has agreed to introduce Garsen grips and dedicated point of sale displays across its group.
Steve Pockneall of Ferndown Forest Golf commented:
“We are always looking for opportunities to bring new, high-quality products to our customers, and Garsen certainly fits that requirement. The grips have been proven at the very highest level of the game, and the point of sale units make it straightforward for us to highlight the brand in-store. It is a genuine win-win: we are able to offer something fresh and exciting, while our customers benefit from a grip that has already been a winner on the PGA Tour.”
With strong tour validation, distinctive product design, and an incentive that minimises risk for retailers, Over The Top Golf’s launch of Garsen putter grips looks set to accelerate the brand’s growth and deliver a compelling new option for both retailers and golfers across the United Kingdom.
To sign up of the new grips scan the QR code above or visit ottgolf.com/trade-account/
For more information, on how Over The Top Golf can help improve your custom fittting sales or for information on their brands please contact:
Tel: +44 (0) 1243 213601
Email: info@ottgolf.com
Web: ottgolf.com
