There are few things Paige Spiranac hasn’t done in the world of golf. Professional competition? Check. Social media? Check. Modelling, Hollywood cameos and serving on the PGA Tour’s new Creator Council? Check, check and check. You might not think there’s much left for the SI Swimsuit cover model to achieve in the sport, but now, nearly a decade after bursting into the golf zeitgeist, Spiranac has found yet another new challenge.
On Thursday, Spiranac told The Hollywood Reporter she has officially joined the upstart Grass League in a front-office role. The under-the-lights par-3 golf league from brothers Jimmy and Jake Hoselton raised an additional $2.75 million in seed-plus funding this week, with the bulk of the investment coming from Creator Sports Capital, which recently made a $45-million bet on YouTube stars Good Good Golf.
Much of that funding will be used to expand event production, hire a league commissioner and double the league’s content footprint on YouTube and various social media platforms. That’s where Spiranac comes in. With four million followers on Instagram, Paige certainly knows how to build an online audience, and according to The Hollywood Reporter, she will use that expertise to spearhead the league’s digital content strategy. Spiranac will also use her front-of-camera experience as on-course reporter for Grass League.
Paige Spiranac has joined the @GrassLeague front office and is getting you ready for their next tournament, The Summer Grind at Goat Hill Park. ⛳️☀️
Watch 11 franchises square off in High Stakes Par 3 Golf with live music, food trucks, and more on August 30-31 in Oceanside, CA. pic.twitter.com/FbdbakVlhS
— Golf Channel (@GolfChannel) July 9, 2025
Based out of Rolling Hills—a renovated 18-hole par-3 course in Tempe, Arizona—Grass League is comprised of 11 city-based franchises and employs a relaxed 2 vs. 2 scramble format played under the lights at night. The league has previously aired on outlets such as Golf Channel, Peacock and Bleacher Report and features the likes of Los Angeles Dodgers manager Dave Roberts, 2023 U.S. Open champion Wyndham Clark and Good Good Golf as celebrity owners. With a star-studded roster like that, it sounds like Spiranac will fit in just fine.
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