Andrew Collison lauded the value of PGA Excel after achieving Fellow Professional status among the latest batch of awardees.
With more than three decades of service to the game, Royal West Norfolk’s Head Professional has built a career that includes earning a European Tour card, directing golf operations, and enhancing his business expertise with a professional diploma in accountancy. His new designation recognises both the breadth and depth of his contribution to the profession.
PGA Excel is designed to showcase the skills, achievements and ongoing development of PGA Members across coaching, golf management and wider industry roles. It provides a transparent framework for professionals to benchmark their careers, demonstrate impact, and gain recognition for their continued commitment to excellence.
In this Q&A, Collison shares his motivations for applying, what he learned from the process, and why he believes every PGA Member should consider embarking on the PGA Excel journey.
What first motivated you to apply for the PGA Excel scheme?
I have always been proud of my profession and gained Advanced status some eight years ago through the previous APAL system. I had read the process had changed and wanted to further my status after recently achieving additional qualifications. I am not a member who is motivated by my next career move, I am extremely happy at Royal West Norfolk Golf Club. I would say my motivation is driven by personal achievement and to match the reputation of my club.
How did you find the process of gathering evidence and compiling your submission?
I had seen suggestions the process was quite long-winded, but I didn’t see it that way. Naturally, you need to collate letters, evidence, and figures, but most of the time you have these, they just need to be assembled. I would suggest that is no more onerous than a detailed job application and CV. My advice would be to take the time to understand the process at the start, see where your strengths lie and relate to the value blocks. I enjoyed it, even the multiple proof readings!
Which elements of your career did you highlight most strongly in your application?
My application was centred around my life as a club professional and my changing roles. I received a scholarship for learning in my PGA exams, held a European Tour card for playing, made measurable improvements as a Director of Golf for management and have recently qualified with a professional diploma in accountancy for business. The accountancy course took four years and six exams. Arguably it can be completed sooner but fitting it in around a busy day job was a task in itself.
How did you feel when you received your classification outcome?
My initial feeling was to be extremely proud, although I must admit, this was closely followed by ‘how can I get the next one?’.
What does your new PGA classification mean to you, both personally and professionally?
It means a lot. I have been recognised by my peers and my employer. I have been a qualified member of the PGA for 34 years and perhaps nearing the end of my career, I want to look back and say I’ve done something. I applaud members who have become Masters, they have excelled in a wide variety of ways – surely everyone would like that accolade.
Has your PGA Excel classification opened up any new opportunities for you?
It is a bit too early to tell. I would imagine the future answer to be ‘yes’. Although, as I have said, a career move was never the driver. I am personally very pleased and Royal West Norfolk are extremely happy that, with myself and colleague Ross Hudson, they have two highly motivated professionals who engage in CPD.
In what ways has the PGA Excel scheme made you reflect on your career so far?
When completing the Excel application, it makes you realise just how much you have done in your career to date. It is quite a cathartic experience, to pause, reflect and perhaps plan your next steps and what will make you fulfilled, everyone should do it.
Do you think PGA Excel helps to raise the profile of PGA Professionals within the wider industry?
The PGA Excel separates you from the next member and what guides you on how to progress. Each year the Excel status has more exposure within the industry and therefore employers. A segregation of PGA Professional, Manager and Coach means you can specialise in your field; we are all so different. The PGA have realised the core qualification can take people to more positions than ever before. I have long seen Manager as a role suited to our industry skills and learnt PR!
What advice would you give to a PGA Member considering applying for PGA Excel?
Do it. Sit down in the winter and reflect on your career to date – you will have done more than you first realise. If nothing else, you may decide where you want to be and focus your mind on how to achieve it. Have a conversation with your employer, they will be impressed by your commitment to upskill. I cannot see a downside.
What future CPD opportunities are you looking to pursue?
My feedback was to pass on my experience more widely. I would love to perhaps tutor basic accounts and the figures side of business. It is not a topic that floats everyone’s boat but is an absolute must for your livelihood – maximise your money!
Click here to start your PGA Excel self-assessment
