SEVE Collection, the golf apparel brand inspired by the legendary Seve Ballesteros which officially launched last August, has expanded its UK sales force with the appointment of experienced golf industry professional Matt Masters.
Masters will primarily focus on developing and supporting accounts across the South of England and South Wales, further reinforcing the brand’s commitment to delivering exceptional service and expanding its footprint in these key territories.
Masters brings over 35 years of experience as a PGA Professional, along with a proven track record as the distributor for SuperSpeed Golf. His deep understanding of the golf industry, coupled with his passion for performance-driven solutions, aligns perfectly with SEVE Collection’s vision of combining heritage, style, and innovation.
Matt Masters
This appointment complements the continued efforts of Steve Grant, who leads SEVE’s presence in Northern England and Scotland. Together, Matt and Steve form a highly experienced and motivated team dedicated to strengthening SEVE’s relationships with golf clubs, resorts, and retail partners throughout the UK.
“We are truly excited to welcome Matt to the SEVE family,” said Fredric Kaijser, co-founder and CEO of SEVE Collection. “Matt’s professionalism, energy, and extensive experience will play a pivotal role as we continue to grow the SEVE brand across the UK. Together with Steve Grant, we are confident our UK team is perfectly positioned to support and inspire our customers.”
Masters commented: “It’s an honour to represent SEVE Collection and contribute to a brand that pays tribute to one of golf’s greatest icons. I look forward to working closely with golf professionals, clubs, and stores in South England and South Wales to bring SEVE’s inspiring collections to players who appreciate both performance and tradition.”
Launched at retail just over four months ago, the SEVE Collection has rapidly expanded its reach to over 20 countries, including Japan and, most recently, Canada.
For more information, visit www.sevecollection.com.
