Gap is teaming up with golf lifestyle brand Malbon Golf for a limited-edition collection and campaign.
Gap and Malbon Golf launch capsule collection – Gap x Malbon Golf
Set to launch on Friday, the collaboration merges Malbon’s signature golf aesthetic with Gap’s prep-inspired essentials, resulting in a 33-piece collection for men and women.
The versatile lineup features fleece, knits, polos, vests, jackets, and accessories, characterized by a custom PAR logo — a game-inspired play on the iconic Gap arch logo — as well as classic stripes, plaid, and herringbone accents. Prices range from $18 to $138.
“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” said Mark Breitbard, president and CEO, Gap brand.
“Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.”
The collection launches with a campaign, titled Generation Golf and shot by Duncan Wolfe, capturing the evolving face of the sport through a family lens, with five-time PGA Tour winner Jesper Parnevik and his children Peg and Phoenix.
As part of the campaign, Jesper wears the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie. Peg wears standout pieces like the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix sports the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt.
“We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting,” added Malbon founders Erica and Stephen Malbon.
“Gap defines what an American brand can look like — it’s where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”
Copyright © 2025 FashionNetwork.com All rights reserved.