Elyte Fairway | Full Breakdown

Johnny Wunder explains the full line of ELYTE fairways and how the new sole technology will take you from good to ELYTE

Check out the new 2025 Elyte Family: https://www.callawaygolf.com/elyte-family

0:00 Intro
0:10 Ai 10x Face
0:32 Step Sole Design
0:55 Tungsten Speed Wave
1:30 Elyte, Elyte X, Elyte Triple Diamond
2:57 Elyte Max Fast
3:18 Wrap-Up

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all right Johnny Wonder here from the lab and right now we’re going to introduce you to the new Elite platform of fairway wood so as we mentioned with the driver 10x smart face so our computers have had one extra year to talk to you basically to test with you to find new sample points on the face to make these faces even more efficient so like the drivers over the last year year and a half AI keeps getting smarter and smarter dialing in more efficiency for you across the face so we have a 10x smart face but the big story this year is two different things one is the step sole design so one of the big things with Ferry woods and if you’ve seen some of our Ferry Woods in the past been a very flat surface on the bottom but what we discovered is having the right sole even in a ferwood really really affects where on the face you’re going to hit it so with a step sole design it allows the player all players to not only get the right part of the face on the club but it also optimizes low Center strikes and even more on the bottom of the club we have the tungston speed wave which is something you cannot see but it’s a reinforcement on the bottom of the club that adds a little bit of weight that not only stabilizes the bottom but also gives you increased ball speed and optimization off the bottom most ferwood players but most players even on tour everybody’s kind of catching it out of here so the combination of that new piece of tungsten and the step soole design optimizes the strike for everybody across the board so somebody like myself Sam Burns or even my dad out in Palm Desert they’re going to hit it out of here and the the center low strikes are going to be a lot lot better uh when you hit it out of that part of the face base we have three models to talk about we have the max design which is your standard kind of right down the gut head then we have the X which is going to be your more draw bias platform really really kind of a sleeper last year with AI smoke the Max D Ferry Woods we did a lot of those in the fitting Bays very very easy to hit High launching and really really easy to turn over typically in most bags it’s the three-wood that’s the one that you want to rely on to hit draws this one does that in Spates and we’re talking real draws we’re not talking hook draws we’re talking start right and fall left draws that’s the kind of draw that you want to hit and then we’re going to go everybody wants to see this one the triple diamond with the adjustability across you can use the Cog on all three of these heads slick looking like the driver we’re going to go with a gloss top um still has the uh the tonset in the bottom and the step sole design it’s going to offer you all of the versatility that you would want out of a ferwood we did some testings with Xander and with Sam burns with this fairywood which is a very very finicky part of the bag for a lot of tour players to a person like the driver the response was immediate I want to take it home how can I get this in play now uh obviously it was too early when we tested with them back in October but this is going to be a hit on tour it’s always kind of hit or miss on tour if Triple Diamond does well we do a lot of those out on tour sometimes it’s Max sometimes it’s Triple Diamond I think with this sole design and that little piece at the bottom uh for those Center strikes is really going to help everybody out not just Xander but you me and uh your buddies and your Saturday forom we are also introducing the elite Max fast profile to the lineup for players with slower swing speeds looking for a little extra help with ball speed with launch that want a little bit easier time on the golf course it is a lighter overall profile from the club head all the way to the grip with all the elite technology packed inside this is for players looking for a little bit more speed and looking to have a good timeout in the golf course so if you have any more questions go to callawaygolf.com world the Wonder website uh again we’re really excited about this whole platform Elite is going to be a screamer this year uh what’s better than Elite it’s this big Good As It Gets says Johnny Wonder from the lab we’re out of here [Music]