Video showing the back 9 at the Royal Dublin Golf Club with professional tips from Colin Byrne.
An enormous amount of time and money is spent by golfers all over the world in improving their games; buying new clubs and working on everything from technique to attitude. All this time, effort and money spent on getting around a golf course in as few shots as possible and yet when they tee the ball up, they may not be aware or the hazards that lie ahead. This is what brought Colin Byrne, one of the world’s top professional caddies and Cathal Leonard, a serial entrepreneur together to form a new start up, AcaddieMe.
While keeping within the definition of a caddie; “A person who carries a golfer’s clubs and provides other assistance during a match”, they are reinventing the “providing assistance” part of the job description. For over thirty years Colin has been providing one-to one-guidance to some of the world’s top professionals including Retief Goosen, Edoardo Molinari and currently Ernie Els. The challenge was how to bring these professional insights to a much wider audience, while still keeping it relevant. Drawing on Colin’s experience working with the best golfers on the finest courses in the world, they set out to create a unique platform to show golf courses in a different way and to advise golfers how play them, improve their scores while showcasing the club or resort to a worldwide golfing audience.
Utilising the very latest in drone technology they are able to produce stunning shot saver videos filmed in 4K and propagate this content around the world, through a variety of social mediums, on their website www.AcaddieMe.com and app (coming soon).
“We want to reach out to the world and showcase Irish golf. I can visualise a potential visitor to Ireland sitting in his/her office in Tokyo, London or New York googling Irish Golf and being absorbed by the beauty of Ireland and the challenge of some of the best courses in the world. We aim to blow this golfer away, to the point where he/she comes to the mind-set that they have to play that course. If you got it flaunt it – and we have it in spades. We see ourselves as simply spreading the word, utilising the best in drone technology, content marketing strategies, with one of the best caddies in the world,” says Cathal.
There are strong indicators that the pair might be onto something here, with the ever increasing profile of Irish golf internationally and Ireland’s rising popularity as a golfing destination, combined with the growing importance of great video content on the web. They hope to work with some of the best golf courses and resorts in in the near future, with a view to building a terrific resource of eye popping informative videos for a global golfing audience.
