Golfing in Style: Triangle Companies Revolutionizing Golf Apparel

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Discover how Triangle companies like Peter Millar, Johnnie-O, and Stitch Golf are transforming the golf apparel industry. From luxury clothing to innovative accessories, these brands are not only boosting the local economy in North Carolina but also setting trends on a global scale. Join us as we explore their unique stories, growth strategies, and the vibrant golf culture of the Triangle region.

Learn about Peter Millar’s luxury offerings, Johnnie-O’s blend of West Coast and East Coast styles, and Stitch Golf’s premium gear. Whether you’re a golfer or a fashion enthusiast, this video showcases the future of golf apparel.

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Golfing in style. Triangle companies revolutionizing golf apparel. North Carolina has always been a golfer’s paradise. Boasting legendary courses, prestigious tournaments, and a vibrant golf culture. But did you know that the Triangle region is now a hot bet for golf and lifestyle apparel? That’s right. This area is home to some of the most recognized brands in the industry, making waves far beyond the fairways. Three standout companies, Peter Miller, Stitch Golf, and Johnny O have established their roots in the triangle, playing a crucial role in job creation and boosting the local economy. Their presence is not just about business. It’s about elevating North Carolina’s reputation as a premier destination for highquality golf apparel and equipment. Peter Miller, with its headquarters and distribution center in the region, anchors its global operations right here. Meanwhile, Stitch Golf has made a name for itself in carry, leading the charge in premium golf accessories. And let’s not forget Johnny O, which has chosen Raleigh as its east coast headquarters, further solidifying the Triangle status in the golf apparel scene. What draws these brands to the triangle? It’s more than just a great location. The area offers access to a talented workforce, a thriving golf market, and a businessfriendly environment that fosters growth. As Scott Mahoney, CEO of Peter Miller puts it, Raleigh provided us with a place to create a legacy and a home. It’s a vibrant city filled with young energy, stunning architecture, and a welcoming community. With their global aspirations and local roots, these three brands are shining examples of North Carolina’s growing influence in the golf and lifestyle apparel industry. Peter Miller redefining luxury in golf apparel. Founded in 2001 by Raleigh entrepreneur Chris Knot. Peter Miller began its journey with a single Kashmir sweater and quickly rose to prominence in the luxury golf and lifestyle apparel market. Today, the company operates corporate offices in Raleigh and boasts an impressive 80,000 square ft distribution hub in Durham. Offering a wide range of golf, casual, and formal wear to customers around the globe, Peter Miller is known for its unique blend of traditional tailoring and modern performance fabrics, creating clothing that’s perfect for the golf course, the office, or even your next travel adventure. Their collections include moisture- wicking polos, four-way stretch trousers, and wrinkle resistant blazers, all designed to combine functionality with sophistication. Under the leadership of CEO Scott Mahoney, who joined the company in 2005 after a successful stint at Polo Ralph Lauren, Peter Miller has transformed from a niche brand into a global luxury powerhouse. Mahoney has spearheaded the expansion of wholesale distribution, launched a thriving direct to consumer business and opened retail stores in key markets, including a flagship location in Midtown Manhattan. Since 2012, Peter Miller has been part of the Swiss luxury conglomerate Richmont, which also owns prestigious brands like Cartier and Mont Blanc. This acquisition has provided Peter Miller with enhanced resources and international exposure. Yet, the company remains firmly rooted in the triangle, staying true to its founding vision. A recent Richmont financial report even highlighted Peter Miller as one of its standout companies. Peter Miller’s growth strategy includes exclusive partnerships with high-end retailers like Neiman Marcus and Nordstrom as well as premier golf clubs. The brand proudly serves as the official outfitter for the United States Golf Association and the US Open Championship, dressing PGA Tour golfers like Cameron Young and Thirstston Lawrence. Its appeal extends beyond the golf course, attracting business executives, travelers, and styles savvy consumers alike. Jonno merging West Coast vibes with East Coast growth. Founded in 2005 by John O’Donnell, Jonno has successfully carved out a niche in the lifestyle apparel market by blending the relaxed style of Southern California with classic East Coast prep. What started with polo shirts and quarterzips has blossomed into a full-fledged lifestyle brand catering to golfers, travelers, and professionals who appreciate a refined yet casual wardrobe. Although headquartered in Santa Monica, California, Jonno has strong ties to Raleigh, where it has established its East Coast headquarters, design center, and first retail store in North Hills. Chris Not, the founder of Peter Miller, serves as the brand’s chief merchandising officer, overseeing product development and expansion efforts. In 2022, Jonno attracted significant investment, securing $18 million from Wasach Global Investors and Aries Management Corporation along with an additional $48 million from individual investors. Johnny OS growth strategy is multifaceted, combining direct to consumer sales with strategic wholesale partnerships and a robust presence in golf and resort retail. The brand has become a staple in private clubs, specialty boutiques, and upscale resorts, while also making strides in college and professional sportsware, including a notable presence at Duke University’s campus store. A key factor in Johnny O success has been its sports licensing program, which includes agreements with over 200 universities, Major League Baseball, and the NHL. Their NCAA and MLB collections have experienced impressive double-digit growth in e-commerce, fueling further expansion into licensed sports apparel. Under the guidance of CEO Dave Gateau, who has a rich background in premium lifestyle brands, Johnny continues to broaden its retail and direct to consumer channels while innovating in the casual men’s wear space. Stitch Golf, a local success story in premium golf gear. Founded in 2012, Stitch Golf started as a headcover brand and has since expanded into golf bags, travel gear, and performance apparel. Based in Kerry, this company is known for its clean design, technical innovation, and premium materials, making it a favorite among private clubs, high-end retailers, and direct to consumer sales. Founder Charlie Bugwin, a PGA Class of A professional, drew inspiration from vintage race cars to create stylish and functional accessories. In 2017, Brad King, a Wake County native and entrepreneur, took the helm as CEO and board chair. King, who had previously coached Bugwin in high school and was a close friend of Peter Miller’s founder, was well equipped to lead Stitch into its next chapter. His background in business and retail, including a successful sale of his office supply company to Staples, made him the perfect fit to scale Stitch’s operations. Under King’s leadership, Stitch has ventured into new product categories, enhanced its e-commerce platform, and boosted direct to consumer sales. Their SL1 golf bag crafted from tour grade synthetic leather was recognized as one of Golf Digest’s best standags, solidifying its position in the high-end golf gear market. Stitch remains privately held, supported by investors focused on premium lifestyle brands. The company reported receiving $3.6 million from 20 investors in 2021, followed by another $2.7 million from 18 investors in 2022. By blending heritage styling with modern performance, Stitch is helping to shape the premium golf gear market and reinforcing the Triangle’s growing influence in the industry.