In this video, Team TaylorMade’s Tommy Fleetwood, Collin Morikawa, and Nelly Korda go through a testing session where a TaylorMade rep or reps fit them into Qi35 Driver. You see their raw reactions, insights, and result from their testing sessions along with what model they each ended up in.
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[Music] It’s nice. It’s consistent. That’s for sure. That was good on that one. [Music] [Music] You got to give me a ball. I need to. My name is Adrian Ritfeld and I’m a senior manager for Tailor Made Golf. I work predominantly on the PGA Tour with our top athletes getting them ready week in week out. I also play a big part in helping them find performance through equipment and and that’s a a year-long process as we build and develop equipment that works well for them. Tommy Fleetwood is an absolute kind of student of the game when it comes to deep diving into products that are coming. That would involve him both, you know, giving giving feedback to R&D on what it looks like and then hitting the product for the first time. It’s come off the face really like heavy and thuddy in a good way. Just the way that sits feels like it like I’m in charge of it. It’s like the spider version of drivers. It’s nice. It’s consistent. That’s good on that one. For me personally as a golfer, one thing that we’re always uh looking for in a driver is that I don’t have to fight the, you know, a right shot. Um, so I, you know, I I want the launch to go up and if anything, I would like to see a ball turning over and drawing, which is the equivalent of the rest of my golf game. As soon as we can do that, I feel a lot more comfortable about everything. It’s definitely so common these days. You get a driver that it’s like this driver doesn’t go left or this driver won’t do this or this driver won’t spin up or whatever. And then it’s like you very rarely get one in your hands that you think, oh, can do what I want here. like this is me that’s going to choose to hit the shot. Put that together with like good distance, good launch, good spin. It’s I mean it sounds good. This driver in particular has been very easy to start getting it to turn over for me which then we feel like we can really work our way backwards to finding my start lens and my launch in a good window from there. So I think that made everything simpler once we can get that ball turning over which it came very easy that made the rest of the fitting easier. Having worked with the product for really, I’ve seen the consistency of the product scream out at you like immediately as you start to work with with a player. And when I say consistency, I mean the performance in the ball flight and how you get to a desired ball flight for the player. You have more at your disposal to get to that desired result quicker. It feels very easy. Even before I’ve swung it, like you just put it down and it just feels like there’s options there. We were able to build him a driver in the 2025 product that was zero tolerance, exact spec versus his gamer, which is a very good test because then you’re basically testing what you put into it, right? And that was for me a real kind of moment where I could actually see how much weight I had to work with in the product. In Tommy’s situation, you know, the face data from the GC quad markers is an added level of performance validation really where he can find product he feels is going to help him, you know, at at the highest level. So, you want your spin to be great, you want your launch to be in a good window, you want your, you know, your side spin, you want your start line, all of these things go into it, and you don’t want to be losing out um to anybody else that’s out there. So, um, looking at those numbers and and making everything work and being where you want them is, yeah, it’s so important. This is a filthy driver. Oh, sounding phenomena. [Music] We’re out of here in Long Beach, California, and we just wrapped up a fitting session with Nelly Cord on the new Qi35 drivers. It feels really nice off the face. Obviously, this is probably our third iteration of drivers with Nelly since she came back to the family in 2023. And this was by far one of the easiest fittings we’ve had. It’s really, really important for her to see that ball, you know, start in the window she’s looking for and turn right to left very easily. Um, Qi35 did that right out of the gate. She loved the feel. She actually loved the aesthetic, the look of the new gray uh top on there. Um, she was really, really impressed. It went really well. I knew the shape of the head that I really liked. And for me, everything’s about visually liking the look of the head and immediately when I put it down, I knew that it was going to be a lot easier to set up. You know, you just hit a couple shots with it and you know how pure it comes off the face. So, it’s such an easy test and and after that, you just need to dial in your shot shape. Oh, what if it could draw more and I could fix the low shot that spins up? Yeah. Then I mean that would make it better, right? Yeah, for sure. With the Qi35, we set out to create the highest MOI driver and also lower the balance point and expand the sweet spot. Nelly likes to tee the ball really low. She likes to control her driver. And I think what we saw with this uh testing session today that when she got the ball lower on the face with impact, the ball speed stayed up, the spin stayed down. I think we saw today that the spin uh variance was much more consistent and the speed stayed up when she hit it lower on the ground. And that’s generally where she hits it on the face, a little lower. So by expanding that sweet spot, I think we unlocked something for her there. All right, one more of these now. So I guess that could be the improvement. Yeah. So like that’s one of the biggest changes we made in this new one is Yeah. We just changed the balance point. So it’s basically going to You know how we always tell you to see it higher? Yeah. To hit that like higher launching, lower spin shot. Yeah. We were able to change the balance point and move that area down. So now when you get it a little lower than you have like with that one like it should launch higher and spin less. So with with you teeing it down like to feel comfortable. Yeah. Like we could find the hot spot being lower to produce like that low spin shot cuz I I like teeing it up. Yeah. I know. I know you like teeing it low. I mean the biggest number that jumped out to all of us that were watching was the ball speed increase. I mean she picked up two and a half three miles an hour in ball speed. I mean that’s that’s a home run for us. Knowing that you can trust your product in every type of weather that you play in, that you know that you have a good product that’s fit for your swing, your ball speed is super important because at the end of the day, it’s all about trusting your product. And when you trust something and you know that it’s fit properly for you, it’s all about just executing its shot. Perfect. Perfect. Qi35. Let’s go. [Music] [Music] the misses have been really really good. So you know how you get it out here in the past and that was some high bomb shot. Yeah. The way they’ve moved this weight around they’ve been able to increase that area so when you do get it doesn’t have to be as high. Oh okay. I think what’s been great about the evolution to get to this QI35 is just the the influence from the tour perspective and what we’ve what we’ve been seeing we could improve on and and relaying that information into R&D and them acting on it. The Qi35 this year is one of the most exciting drivers we’ve ever seen as fitters. Qi35 optimizes high moment of inertia and low center of gravity and combines that with these new fitting markers that helps all golfers see and unlock the true potential of a tailor made driver. It’s a really powerful tool for us. One, it gives us some really accurate measurements of how that face is presented to the ball. And as a fitter, the more data we can get, the more accurate data we can get, the better the fit and the better the recommendation. Start line’s been great. It’s like I think standard’s probably my favorite. I think when I added one click more, it like kind of messes with maybe I get a little bit towy that kind of goes a little bit more left, but yeah. The markers are important even for our tour players because someone like Colin Morakawa whose miss is a couple millimeters, having a marker on the face that’s even half of a millimeter off, which is very, very easy to do with stickers, is impactful to what he sees in terms of his performance. So, he’s going to make adjustments to that based on those markers. And when we can make them as consistent as we do with Qi35, he’s able to unlock that next level of consistency when he tries his products. I’m happy with that. Like spin- wise, I think we’re kind of like, where do you want it? Yep. Easiest one ever. See how
