Step inside Mizuno’s all-new research and performance center — The Foundry — with PGA Tour pro Keith Mitchell as your guide.
From the moment Keith walks through the doors, you’re getting an all-access look at the future of golf innovation. First stop: the Swing DNA Lab, where cutting-edge fitting technology matches players to their perfect clubs with pinpoint accuracy.
Keith also checks out the Tour Shop, Mizuno’s in-house build space that mirrors the same precision and craftsmanship as their legendary Tour Workshop. From shaft selection to hand-built perfection, every club is tailored to tour-level standards.
Then it’s on to The Nest, Mizuno’s R&D engine room — complete with a high-speed swing robot and the latest tech for testing and developing next-gen equipment.
This isn’t just a tour — it’s a behind-the-scenes look at how elite performance is engineered.
Hit subscribe and see how The Foundry is reshaping the future of the game.
20 Comments
How do I get this experience???
😄😄😄This is great.
Loved this. Cashmere Keith is hilarious.
Awesome!!!!!! I need those old style visors please!!!! Please send some to Chuck Henry my great Mizuno Representative and he can deliver them to me to the historic 1912 Galen Hall Golf Club in Wernersville Pennsylvania where I’m blessed to be the Director of Golf. Keith Mitchell you have a lifetime invitation to visit and play, I’d be extremely honored to meet you someday!!
🙏🏻🌞❤️🏌️⛳️🏌️❤️🌞🙏🏻
Don't know what to think about this
More old white people…. Zzzz
😂
This was amazing! 😂 Time to visit my uncle in Georgia and book a fitting!
The experience concluded with a smoke, LOL
Love it! Great that Keith is embrasing the Cashmere Keith persona! Great facility as well!!
lol
Keith is a great ambassador for the brand but you guys better put out some money and sign some proper top dogs. Hardly anyone plays mizuno clubs on tour
cute creative…. in theory
Was that @GolfSidekick on tv in the club fitting room?
Ghost riding the cart so Keith-casually 😂
😂 Just what I needed to watch today.
You're allowed to be a douchebag when you can rock a visor like that.
Looking slim, Keith!
What a year! Keith killed this lol
This ad might work on Americans but it was just low IQ garbage forced humour and drivel for me. Bring back the film team and director who filmed the Chuo factory tour please and give me back my substance.