Rory McIlroy’s legions of affluent American fans are a huge target market for NI Tourism. We hear about plans to grow the sector further following star’s Masters triumph
Aerial image of Dunluce Lodge
The cheers from the Augusta crowd confirmed it: the most popular golfer in the world is from Northern Ireland.
During his rollercoaster final round at the famous course on Sunday, the gallery was shouting for Rory McIlroy, with the genteel surroundings for the most middle-class of sports echoing with chants for the Holywood man.
