Bridgestone Golf’s MindSet™ technology helps golfers manage pressure by turning mental challenges—“MindSet Situations”—into moments of focus. Featuring a unique visual que, the MindSet ball guides players through a proven three-step process: Identify, Visualize, Focus. Whether it’s a clutch putt or a tricky tee shot, this mental trigger helps players stay composed, block out distractions, and execute with confidence. More than a performance tool, the MindSet ball is a mindset shift—designed to keep you mentally sharp when the game gets tough.