Kai Trump, 17, the eldest granddaughter of U.S. President Donald Trump, is known as the “White House..

사진 확대 Kai Trump at the inauguration of U.S. President Donald Trump (right) on Jan. 20 (local time). [Picture = Kai Trump’s Instagram capture]

Kai Trump, 17, the eldest granddaughter of U.S. President Donald Trump, is known as the “White House vlogger.” Kai, who is loved by President Trump, is a influencer with more than 6.6 million followers. As such, Kai’s posts are actively promoting the White House like “Vlog,” which contains daily life.

As of the 6th, Kai has 3 million followers on TikTok, 1.64 million on Instagram, 1.08 million on YouTube, and 914,659 on X (formerly Twitter). It mainly depicts the daily life of a teenage girl, such as shopping and chatting with friends or traveling.

However, the unique content that only Trump’s granddaughter can deliver is drawing attention. For example, the review of Trump’s private jet ‘Trump Force One’, the image of the election campaign headquarters held at Trump’s home, Florira Mar-a-Lago Resort, and the back story of the inauguration.

사진 확대 Tesla CEO Elon Musk talks with Kai, left, in a video of “the SpaceX rocket launch with Tesla CEO Elon Musk” released on November 27 (local time) last year. [Picture = Kai Trump’s YouTube screenshot]

The highest-viewed video is the “SpaceX rocket launch with Tesla CEO Elon Musk” video (9.23 million views) released on November 27 last year. In the video, Kai arrived at the launch site on a private jet with a friend and was joined by Republican senators such as Ted Cruz and Bill Hagerty. He also boasted his friendship by asking Musk, “Do you play Fort Night?”

Kai has been increasing his media exposure since Trump’s attack in Pennsylvania during last year’s presidential election. Kai also personally asked his father, Donald Trump Jr., that he wanted to speak at the Republican National Convention.

Since then, he has claimed to be a “one-man public relations man” who records the stories of the Trump family, the inside of the White House, and major political events through social media. It also produced a “Q&A video” that directly answers questions from viewers about Trump and used it as a communication channel.

사진 확대 Kai Trump (left) and Tiger Woods, the granddaughters of U.S. President Trump, will enter the venue. [AFP = Yonhap News]

Kai has drawn the attention of young women, distinguishing not only in politics but also in sports and entertainment.

Having started playing golf at the age of 2, he will join the University of Miami golf team. He was also listed on the team’s TaylorMade team with world-class professional golfers such as Tiger Woods. Recently, he is estimated to be worth about $1.2 million (about 1.7 billion won) through NIL (name, image, system that enables for-profit activities based on favorability), ranking first among high school female golfers.

Kai also posts reviews of popular youth dramas such as Outer Banks, Grey’s Anatomy, and Vampire Diaries on social media. He sang or released Christina Aguilera’s song in the car. It is building a friendly image with content that young women can sympathize with.

The Washington Post pointed out, “Kai is taking a strategy of naturally promoting the Trump family and the Republican Party by sharing his life and interests rather than emphasizing political messages.” Unlike Trump-style content delivered by mainly male-centered podcast hosts and YouTubers, it is analyzed that it is expanding its support base by targeting young women.