How To Grow Your Gym Despite Heavy Competition

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic.

-Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results.

-The mindset transformation that helped grow SGPT gym to 110 members.

-How to tap into the 50+ demographic to build lasting success.

-The power of a clear, consistent membership offer.

-Why focusing on strength training, not weight loss, is a game-changer.

-How community-driven marketing strategy fuels growth.

00:00:00 – Introduction
00:00:08 – The Importance of Mindset in Business
00:00:33 – Identifying Business Problems and Solutions
00:00:37 – Understanding Business Cycles
00:00:48 – Sponsored Message
00:01:49 – Interview with Kevin Hurley
00:02:06 – The Business Model of Hurley Fitness
00:03:23 – Identifying Business Problems
00:04:50 – The Role of Mindset in Personal Development
00:10:50 – The Importance of Mindset in Nutrition
00:13:27 – Implementing Business Systems
00:14:40 – Learning from Business Mistakes
00:15:34 – The Importance of High Standards in Business
00:19:02 – The Importance of Mentorship
00:19:46 – Overcoming Fear of Investment
00:20:10 – Working with Fitness Business Development Academy
00:20:44 – Understanding Business Numbers
00:21:04 – Stages of a Business Cycle
00:22:05 – Sponsored Message
00:22:46 – Impact of Understanding Business Numbers
00:23:31 – Importance of Tracking Business Numbers
00:24:30 – Understanding Retention in Business
00:26:28 – Community Building in Business
00:28:54 – Maintaining Consistency in Community Events
00:30:16 – Dealing with Competition
00:32:22 – Targeting the Right Demographic
00:35:06 – Initial Vision for the Business
00:35:48 – The Dangers of Bait and Switch
00:38:06 – The Impact of Dishonest Marketing
00:38:33 – Negative Consequences of High Volume Customers
00:39:19 – Personal Experience with High Volume Customers
00:40:06 – Rebuilding the Business Model
00:40:29 – Reflection on Past Mistakes and Advice for Others
00:40:36 – The Dangers of Bait-and-Switch Offers
00:41:25 – The Importance of Sustainable Marketing
00:41:53 – Increasing Standards on Organic Marketing
00:42:15 – The Power of Daily Consistency
00:42:15 – The Impact of FMA Sales Training
00:42:40 – The Compound Effect
00:43:29 – The Importance of Consistency and Quality in Marketing
00:43:45 – Client Acquisition Strategies
00:44:04 – The Sales Process
00:44:50 – Future Goals for the Business
00:44:54 – The Importance of Sales Training

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

High Growth

Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Kevin on Instagram:
https://www.instagram.com/hurley_fitness_ely/?hl=en-gb

This episode is sponsored by LegitFit Gym Software, LegitFit’s smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/

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