Despite a lot of changes in the professional golf ecosystem, money continues to pour into the sport at the highest level. Why is that? What do brands get out of sponsoring events (big and small), and players (famous or not). We dive into what makes golf an appealing audience despite declining ratings, the decision to sponsor an individual player, using a title sponsorship as a vehicle for other business interests, the increased value around major championships, the unrivaled appeal of the Masters, and a lot more.
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Thank you to Titleist and the new GT Driver Lineup, ONE Protein Bars, and Rhoback.

15 Comments
Denny Cash is a LEGEND!!
Denny Cash sounds an awful lot like one of the NLU guys. I always knew yall were in cahoots to spam commercials on NBC and fill your pockets smh
denny cash was a great listen!
2 for 1 tools hell yes!
monsters
This episode is one of the reasons why I prefer your content to the Gen-Z YT golfers… There's actually substance and insight into the professional world. Watching these well-off kids play at beautiful courses, competing in "challenges" gets old after a few vids.
In other words, you all are PROVOCATIVE!
Keep bringing the heat.
Denny cash is the guy your boss tells you not to worry about
Great ep Soly
We need a pga tour tax structure pod #big4accountant
stroking the algorithm
maybe this isn't the sexiest content, but geeks like me really appreciate it. Thanks Soly and everyone involved.
Awsome insights! Thx, Chris
Get this Denny Cash guy on the show more often!!
Thanks Soly and crew for pulling this together I found it very interesting and enjoyable!
Please more of this content, already listened twice