Roundtable: Analyzing PGA Tour Enterprises | Golf Today | Golf Channel

The Golf Today roundtable breaks down the PGA Tour Enterprises, a for-profit venture launched by the PGA Tour and Strategic Sports Group, and how increased player involvement would impact the game. #GolfChannel #GolfToday #PGATour
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Roundtable: Analyzing PGA Tour Enterprises | Golf Today | Golf Channel
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WE’RE GOING TO CONTINUE THIS CONVERSATION WITH “GOLF TODAY,” JOINED BY TAYLOR ZARZOUR, AND JOSH CARPENTER, THE ASSISTANT MANAGING EDITOR OF SPORTS BUSINESS JOURNAL. JOSH, YOU WRITE A LOT ABOUT THE EXECUTIVE ADMINISTRATION OF SPORT ACROSS MANY SPORTS. HOW FEASIBLE IS IT THAT ACTIVE

PLAYERS ARE GOING TO BE ABLE TO HAVE A SIGNIFICANT CONTROLLING OR ACTIVE ROLE IN THE BOARD MANAGEMENT OF PGA TOUR ENTERPRISES? BECAUSE SOME OF THEM ARE STILL TRYING TO WIN TROPHIES, SOME ARE TRYING TO KEEP THEIR CARD. IT DOESN’T SEEM SUSTAINABLE IN

THE LONG TERM TO ME. >> YEAH, IT’S INTERESTING TO HEAR KIRA’S REPORT A MINUTE AGO ABOUT PLAYERS NOT NECESSARILY BEING IN ON THESE REGULAR MEETINGS. YOU HAVE CERTAIN SEEN PLAYERS AT THE PGA TOUR LEVEL INSERT THEMSELVES MORE AS WE’VE SEEN IN

RECENT MONTHS TO GET MORE OF THAT CONTROL. YOU’VE SEEN IT, GEORGE MENTIONED EARLIER TALKING ABOUT UNIONS AND OTHER LEAGUES. LOOK AT THE NBA, FOR EXAMPLE. PLAYERS IN THE NBA HAVE A LOT OF CONTROL RIGHT NOW OVER WHERE THEY PLAY. YOU SEE LeBRON JAMES, YOU SEE

STEFAN CURRY, A LOT OF BIG NAME PLAYERS CAN GO TO THEIR TEAMS AND SAY I DON’T REALLY WANT TO PLAY HERE. IS THAT SUSTAINABLE AT THE PGA TOUR LEVEL? I’M NOT SURE. IT WILL BE INTERESTING TO SEE HOW THAT PLAYS OUT AT THAT BOARD LEVEL.

>> TAYLOR, GOLF FANS, DO YOU THINK THEY’RE REACHING A POINT OF EXHAUSTION WITH EVERYTHING THAT’S HAPPENING OUTSIDE THE ROPES, OR IS THIS TEMPORARY UNTIL MAJOR SEASON, WHICH HAS THE ADDED EMPHASIS OF EVERYONE COMING TOGETHER FOUR TIMES A YEAR? >> BEYOND THAT, GEORGE.

YOU’RE A BIG MISSOURI TIGER, AND I KNOW THAT ALL THAT’S GOING ON IN COLLEGE SPORTS IS FRUSTRATING RIGHT NOW WITH THE TRANSFER PORTAL AND THE N.I.L. BUT WHEN YOU WATCH YOUR MIZZOU TIGERS PLAY ON SATURDAYS, YOU’RE NOT THINKING ABOUT ALL OF THOSE THINGS. YOU’RE CONCENTRATING ON THE GAME.

YOU WANT TO TALK ABOUT WHETHER MIZZOU HAS A CHANCE TO WIN TEN GAMES AND GET TO A BIG BOWL GAME AND HAVE A BIG SEASON. AND I THINK ONCE THE TOURNAMENTS BEGIN, CERTAINLY THAT’S THE CASE WITH OUR LISTENERS, THAT’S THE CASE WITH YOUR VIEWERS.

I DO THINK THERE’S INTEREST ON MONDAY, TUESDAY AND WEDNESDAY, I THINK THESE ARE THE DAYS TO HAVE THESE TYPES OF DISCUSSIONS ABOUT THE FUTURE OF THE GAME. BECAUSE WE’RE ALL WONDERING WHAT OUR SPORT IS GOING TO LOOK LIKE A YEAR FROM NOW, TWO YEARS FROM NOW, THREE YEARS FROM NOW.

BY THE TIME THE VALSPAR CHAMPIONSHIP IS GOING ON TOMORROW, THAT’S WHEN IT’S TIME TO CONCENTRATE ON THE TOURNAMENT. WHAT WE GOT LAST WEEK AT THE PLAYERS CHAMPIONSHIP WAS A PERFECT EXAMPLE OF THAT. EVERYBODY CONNECTED WITH THE TOURNAMENT SAID, THANK YOU, WE’RE CONCENTRATING ON A

THRILLING FINISH WITH THE BEST PLAYERS IN THE WORLD. >> IT’S INTERESTING, SO MANY OF THESE CONVERSATIONS WE’RE HEARING DON’T INVOLVE THE EXECUTIVES WHO ARE INVESTING AND MAKING DECISIONS. WE DON’T HEAR FROM JAY MONAHAN OR JOHN HENRY AT ALL. JOSH, A LOT OF THESE QUESTIONS

SEEM TO GO TO PLAYERS EVERY WEEK WHO HAVE TAKEN THIS POSITION OF ADVOCATES OR, IN SOME CASES, PRETTY ACTIVE BOARD MEMBERS. IS THERE ANY EXAMPLE OUT THERE OF A SPORT THAT IS SUCCESSFUL BY HAVING THE ATHLETES SO CLOSE TO THE LEVERS OF POWER IN THE

BUSINESS AND POLITICAL SENSE OF THE SPORT? >> I MEAN, I’LL JUST USE THE NBA EXAMPLE I USED A MINUTE AGO. I WOULD SAY LIKE THE NBA IS, YES, THEIR VIEWERSHIP HAS BEEN DOWN A LITTLE IN RECENT YEARS, BUT STILL THE NBA IS WILDLY

POPULAR BASED ON SOME OF THAT KIND OF PLAYER CONTROL, I WOULD SAY. BASED ON PLAYERS BEING ABLE TO KIND OF DICTATE, THEY’RE STAR PLAYERS BEING ABLE TO DICTATE WHERE THEY WANT TO PLAY. IF YOU LOOK AT THE NBA WEEK-TO-WEEK, A LOT OF PEOPLE

ARE INTERESTED IN FREE AGENCY AND WHO IS GOING TO PLAY WHERE, ALMOST MORE THAN THE GAMES THEMSELVES SOMETIMES. AND SO I DON’T KNOW IF YOU WOULD SEE THAT, LIKE I SAID, AT THE PGA TOUR LEVEL, WHERE THEY’RE NOT NECESSARILY CONTROLLING A DIFFERENT TEAM PLAYER PLAYING

WEEK-TO-WEEK, BUT THAT’S A GOOD EXAMPLE IN MY MIND. >> TAYLOR, HOW DO YOU THINK THE STRATEGIC SPORTS GROUP WILL HAVE ITS IMPACT FELT IN THE COMING MONTHS? >> I THINK THEY’RE GOING TO DO A DEEP DIVE OF WHAT’S HAPPENING IN THE PGA TOUR AND WHAT THEY’RE

MONETIZING, AND AS AN EXAMPLE, PGA TOUR LIVE, ALL THE DIFFERENT WAYS THEY’RE CONNECTING TO THE AUDIENCE, I THINK THEY WILL TAKE A DEEP DIVE IN WHAT WE’RE CURRENTLY DOING AND HOW FANS ARE CONSUMING IT. I THINK THAT’S THE BIGGEST THING THEY’LL DO. I’LL ADMIT, AS A DIEHARD RED SOX

FAN, WHO IS VERY FRUSTRATED THAT THE STRATEGIC SPORTS GROUP IS SPENDING SO MUCH TIME ON THIS AND NO PITCHING FOR 2024, THEY HAVE DONE A PHENOMENAL JOB OF GROWING THE RED SOX AUDIENCE THROUGH THE YEARS BECAUSE OF THE WAYS THEY CONNECT THROUGH STREAMING DEVICES, RADIO, AND

TELEVISION. I THINK THAT’S WHAT JOHN HENRY AND SAM KENNEDY AND OTHERS WILL FOCUS THEIR INTEREST ON. BUT TO THE POINT THAT JOSH AND EACH OF YOU ARE MAKING, IT’S FASCINATING TO ME KIRA’S REPORT ABOUT WEBB SIMPSON AND PETER MALNATI AND THESE GUYS GOING TO

THE BAHAMAS AFTER THEY COMPETED IN THE PLAYERS TO TRY TO WORK OUT A UNIFICATION AGREEMENT AND THEN THEY HAVE A MEETING LAST NIGHT ABOUT THE FUTURE OF THE STRATEGIC SPORTS GROUP AND THE PGA TOUR ENTERPRISES. BY THE WAY, YOUR TEE TIME IS

TOMORROW IN THE VALSPAR CHAMPIONSHIP. THAT IS A LOT TO HANDLE. AND I DO THINK, AS EAMON SAID, AND I HATE WHEN HE MAKES GREAT POINTS, JOE OGILVY AND OTHER PEOPLE THAT USED TO BE PGA TOUR PLAYERS ARE PROBABLY BEST POSITIONED TO SERVE IN THOSE

ROLES MOVING FORWARD AND REPRESENT THE PLAYERS’ INTERESTS. >> SO MUCH OF WHAT WE’VE SEEN OVER THE LAST COUPLE OF YEARS HAS GONE THROUGH THE PGA TOUR’S POLICY BOARD, WHICH IT’S BEEN THERE FOREVER IN TERMS OF GOVERNANCE. IS THAT NOW DIMINISHED, LEFT TO

DO HOUSEKEEPING WITH WHATEVER THE PLAYER GRIEVANCES ARE AND THE ACTUAL SHAPE OF THE FUTURE OF THE SPORT IS GOING TO BE SEEN THROUGH THE BOARD OF PGA TOUR ENTERPRISES? >> MAYBE IN THE SHORT TERM IT TAKES A LITTLE BIT OF A BACK

SEAT JUST BECAUSE ALL THE FOCUS, TAYLOR MENTIONED THE MONETIZATION OF THE GAME AND WHERE THAT GOES. THAT’S GOING TO BE LARGELY FOCUSED ON PGA TOUR ENTERPRISES. SO MAYBE YOU DO SEE A DIMINISHED ROLE FOR THE POLICY BOARD IN THE SHORT TERM AS ENTERPRISES GETS RAMPED UP AND GETS GOING.

BUT I THINK IN THE LONG TERM THERE’S STILL A LOT OF IMPORTANT THINGS, GOVERNANCE ACROSS THE GAME, THAT WILL BE DECIDED ON THAT POLICY BOARD. YOU STILL HAVE A LOT OF CROSSOVER BETWEEN THE TWO BOARDS. SO SHORT TERM, MAYBE YES, BUT

LONG TERM I THINK IT WILL STILL HAVE A PRETTY IMPORTANT PLACE FOR THE PGA TOUR. >> TAYLOR, YESTERDAY JON RAHM DID A PREVIEW PRESS CONFERENCE FOR THE MASTERS TOURNAMENT AS A DEFENDING CHAMPION AND HE HAD INTERESTING COMMENTS, AND SOME

OF THEM YOU SEE RIGHT HERE ON REUNIFYING THE GAME. HE SAID I RESPECT EVERYBODY ON BOTH SIDES, RESPECT THE GAME OF GOLF ABOVE ALL. NEITHER FUTURE OF THE GAME AT THIS POINT IS UP TO THE PEOPLE HIGHER UP. I THINK THERE’S A WAY OF

COEXISTING AND THERE FS SOME TYPE OF UNION, I DON’T KNOW WHAT THAT LOOKS LIKE. I JUST WANT TO SEE THE BEST IN THE WORLD COMPETE AGAINST THE BEST IN THE WORLD, WHATEVER THAT LOOKS LIKE. HE HAD OTHER COMMENTS ABOUT MISSING TOURNAMENTS THAT HE WAS A DEFENDING CHAMPION ON.

HE SOUNDED IN SOME WAYS LIKE A NOTE OF REGRET. DO YOU THINK JON RAHM IS IMPATIENT, LOOKING AT SCOTTIE SCHEFFLER AS THE UNDISPUTED NUMBER ONE AND JON RAHM THINKING, I WOULD LIKE TO BE PLAYING AGAINST THAT GUY? >> WELL, THE TWO OF US, EAMON

AND I RECENTLY WERE VISITING WITH A CURRENT PGA TOUR PLAYER WHO EXPRESSED THAT JON HAS SOME REGRET ABOUT THIS LONG BEFORE JON MADE THESE COMMENTS YESTERDAY. AND IT CERTAINLY SOUNDS LIKE IT. I THINK, EAMON, HE THOUGHT BY LEAVING AND GOING TO LIV,

CERTAINLY GETTING HUNDREDS OF MILLIONS OF DOLLARS THAT COMES WITH IT, THAT HE ALSO WOULD UNIFY THE GAME, THAT ALMOST IMMEDIATELY WE WOULD HAVE SOME ANNOUNCEMENT THAT EVERYONE WOULD BE ABLE TO PLAY IN THE SAME PLACE. AND I THINK HE’S DISAPPOINTED

AND A BIT REGRETFUL THAT HAS NOT HAPPENED YET. I DON’T KNOW THAT NECESSARILY HE’S WILLING TO FORK OVER THE HUNDREDS OF MILLIONS OF DOLLARS THAT LIV AND THE PUBLIC INVESTMENT FUND GAVE HIM, BUT I DO THINK IT’S CLEAR HE WOULD

LIKE TO COME BACK AND PLAY IN SOME OF THOSE TOURNAMENTS. WEBB SIMPSON RECENTLY TALKED ABOUT HOW THERE’S PROBABLY A HANDFUL OF GUYS THAT WOULD LIKE TO DO THAT AND THEY WOULD LIKE TO BE BACK IN THE TOURNAMENTS. I DON’T KNOW THAT WE’LL EVER SEE

DUSTIN JOHNSON OR HENRIK STENSON PLAY IN PGA TOUR TOUR EVENTS AGAIN AND I DON’T THINK THEY WANT TO. BUT I THINK THERE ARE A NUMBER OF GUYS, RAHM INCLUDED, THAT WOULD LIKE TO DO THAT. >> LET’S DO ONE FINAL QUESTION, JOSH.

I’M CURIOUS IF YOU COULD PAINT THE PICTURE FOR US ON WHAT MODEL YOU WOULD WANT TO SEE THE PGA TOUR NOW IMPLEMENT WITH THIS PGA TOUR ENTERPRISES GOING FORWARD IN THE NEXT 6 TO 12 MONTHS. >> I THINK YOU COULD LOOK AT IT

FROM A COUPLE OF DIFFERENT ANGLES, GEORGE. I THINK ONE OF THE THINGS THAT PEOPLE TALK ABOUT A LOT, AND THERE’S A LOT OF HAND WRINGING ABOUT IS THE TELEVISION PRODUCT. EITHER THERE ARE SO MANY ADS, THE COMMERCIALS ARE TOO BIG. I THINK JAY MONAHAN SPOKE IN

AUGUST ABOUT THE NEW INVESTMENT AND HOW THAT COULD POTENTIALLY ALTER THE TV PRODUCT, MAYBE YOU HAVE PRESENTED BY HOURS LIKE WE’VE SEEN, MORE OF THOSE. I THINK A LOT OF PEOPLE REALLY WANT THAT TV PRODUCT TO GET BETTER. YOU’VE HEARD A LOT OF TALK ABOUT

KIND OF A GLOBAL TOUR, RORY HAS MADE A LOT OF COMMENTS ABOUT A GLOBAL TOUR. I STILL WONDER WITH THE TOUR’S CURRENT TV PARTNERS IF THEY’RE GOING TO GO FOR THAT IS TBS GOING TO GO FOR ONE OF THEIR PREMIER TOURNAMENTS AIRING

IN THE MIDDLE OF THE NIGHT BECAUSE IT’S IN AUSTRALIA OR ASIA. THAT’S WHY TBS, NBC, THEY LOVE THAT 3:00 TO 6:00 P.M. WINDOW ON SUNDAY AFTERNOONS. IT’S SUCH A PRIME WINDOW. SO I THINK THAT’S BEEN PROBABLY ONE OF THE MAIN HOLD-UPS FOR THE NETWORK PARTNERS.

THEIR RATINGS ARE GOING TO GO DOWN A TON IF THESE EVENTS ARE AIRING OVERNIGHT. SO I THINK THAT’S ONE OF THOSE THINGS THAT’S BEEN TOSSED AROUND A LOT. BUT I STILL AM KIND OF HESITANT TO SAY THE GLOBAL TOUR IS REALLY GOING TO HAPPEN.

>> TAYLOR, QUICKLY, DO YOU HAVE ANY THOUGHTS ON THE MODEL YOU WOULD LIKE TO SEE? >> WELL, I JUST WANTED TO ADD TO WHAT JOSH SAID. I THINK IF THAT EVER COMES TO EXISTENCE, WHAT WOULD MAKE THE MOST SENSE IS FOR THOSE INTERNATIONAL TOURNAMENTS TO BE

PLAYED IN JANUARY AND JULY. JANUARY IS WHEN YOU CAN GO TO AUSTRALIA, YOU CAN GO TO JAPAN, YOU CAN GO PLACES LIKE THAT WHILE THE NFL IS RULING THE ROOST, AND COLLEGE FOOTBALL WITH THEIR NEW PLAYOFF SYSTEM. AND THEN IN JULY YOU COULD HAVE

THE BRITISH PART OF THE SCHEDULE AS WELL. SO I THINK THAT WOULD BE THE TIME TO DO IT. BUT TO JOSH’S POINT, THE REST OF THE YEAR, THE TRADITIONAL TIMES WHERE WE’VE BEEN WATCHING PROFESSIONAL GOLF FINISH BETWEEN 3:00 AND 6:00 P.M. ON THE EAST

COAST OF THE UNITED STATES, I DON’T THINK THAT CBS, NBC OR ANY AMERICAN NETWORK IS GOING TO GIVE UP ON THAT. >> PERFECT PLUG FOR CATCHING THE VALSPA