Phyllis Barone, aka The Queen on the Green and LinksVideo.net caught up with Bridgestone’s David Vogrin to discuss the company’s ball line at the 2024 PGA Merchandise Show. Their new innovative MindSet ball is true game changer and is hot topic in this video.
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We are at the 2024 PGA golf show in Orlando and we had to stop by and talk to bridgstone we’re with David B hi and you are the director of marketing director of marketing yes and so tell us what is happening with bridg what is new
So every two years we launch our tour be line so we’ve got um we’ve got exciting new technology on the inside of our golf ball as well as the outside of our golf ball so on the inside of our golf ball um we’ve got the reactive X technology
Um reactive X technology is the combination of the reactive IQ cover and a new accelerate layer and both of those combine to increase distance off the tea and also improve spinning control around the green right that’s the Holy Grail that’s what consumers are looking for
They want to hit it further up the te they don’t want to give up that control around the green so we have four models of golf balls with torb we’ve got the RX and the rxs those are designed for players with swing speeds under 105
Milph and then then the X and the XS are designed for players with swing speeds over 105 milph um the S on both of those models denote spin so if you’re a player that’s looking for more Spin and you’ve got a swing speed under 105 miles an
Hour you’re going to want to be in our rxs if you’ve got a swing speed over 105 miles hour and you’re looking for additional spin you’re going to want to be in our XS the other Technologies is on the outside of the ball that’s mindset and that’s what I’d like to talk
To you about so this is a revolutionary breakthrough for the market as long as golf Bros have been golf Bros they’ve been they’ve been using a process like this we’re endeavoring to bring it to the consumer and so what what mindset is is it’s a three-step process that
Enables the golfer to separate analytic thoughts from athletic performance so the first step in the process is identify your Target and this idea there is information gathering right so this is something that consumers golfers already do right right so you figure out the distance that you want to hit the shot
The wind conditions and and the Club selection this is something everybody already does right right before you go hit the ball you everybody’s already doing this step of the process identify your target right the second step of the process is visualization and in this step of the process you’re actually trying to
Imagine the shot that you want to hit some players will imagine like Jason day who uses this B by the way um will imagine um will’ll close their eyes and visualize what that shot looks like and in his case he sees it like he would see it moving right so he visualizes
That way other people will do it like a shot Tracer so they’ll imagine the ball like being shot Tracer myself I’m a little bit more kinetic I feel things so for me I might rehearse a swing like I’m maybe make a half swing and if I’m going
To cut the ball you know that swing would be like inside out but I I will rehearse that and I I will feel what that feels like which leads us to the third step of the process which is really where the magic happens so you’ve taken now this
Connection to the Target and you’ve sort of erased or cleared your brain on any other thoughts and you’re ready to pull the trigger you’re focusing on the dot You’ connected to your target you know what you want to do because you visualized it or you’ve felt it and you
Pull the trigger and swing hiter golfers think that they need to think more when they’re playing golf to play better golf here reality is they really need to think less so or or think differently you know you can think here right in in the first step of the process or the
Second step of the process by the third step of the process your brain should be clear and you should just be free to be an act we’re really excited about the opportunity to bring this level of information and Technology to the consumer oh no doubt right yeah now when when you watch a
Professional golf tournament on TV watch pros and watch them connect the target you’ll be amazed on once you see them do it you’ll understand that that’s what they’re doing and and then you’ll know that now you have a way to do it as well so it’s really it’s connecting with the
Target and clearing your brain because for me I I grew up thinking I needed a swing thought and what I’ve learned through this process is Swing thoughts are dangerous you know they really they prohibit you from really being you know the athlete you need to be sure well
This is be great I’m excited about this