Tiger has a new brand. Sun Day Red. Let’s Talk A Bout It.
#tigerwoods #sundayred #firstcutpodcast
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ABOUT THE SHOW: The First Cut brings you everything you need to know in the world of professional golf. Nearly every day Rick Gehman, Kyle Porter, Mark Immelman, Greg DuCharme, Sia Nejad and Patrick McDonald bring you the best analysis in the game. From DFS to betting previews, interviews and recaps… everything golf is on the table when you listen to The First Cut.
The cat was out there in LA fancy schmancy event last night debuting Sun Day red three words right his new line with Taylor Made uh 15 stripes for 15 major championships I’m not sure if that spells out tiger somehow all the uh the design in there I was trying to piece it
Together last night and I couldn’t I think after the West Management Phoenix Open on Friday you might been able to find it in there somewhere for sure that’s a great call Mark that’s fair um and I think the big thing from this is why is it three words and per the
Website let me read it out for you guys the word the word Mark appears as three words for a simple reason there is a special power in threes I didn’t know that personally calling it Sunday red was a fun way for us to create something completely different and unexpected you
Got that right born from a love of being outside in the sun the joy of playing golf during the day and a special red being the Brand’s power color as soon as Sunday red was placed on a garment for the first time it just looked perfect so
I have two observations Patrick this is for you um first off I’m a big de to me numerology is a thing I’m all about twos Rory m is all about twos incidentally too um pardon me the extra two um but Sunday red is there more than just one
Color to the shirts I mean are these like Sunday blue and or Saturday blue and Friday yellow does it work like that or not uh I do not believe so I believe it’s just the brand is Sunday red okay so so more than it’s more than one color
Because look I think it’s pretty cool I like the tiger logo it smacks of the old Slazenger logo maybe I’m myself Noe that’s right yeah but I I see that slazer feeling over there with the with the um the wild cat the tiger or the
Then I I guess that was the the lynx of the cougar or something um but I I had no idea that Sunday red was three words until you filled me in and I get the meaning behind it okay Kyle instant reaction from you well
One uh I’m not smart but I I I don’t see the 15 strip I try to count them too I had TR I never really got 15 I got like 13 one time I got like 18 another yeah yeah because it are you counting the white or the or the
Red right again I’m you’ve got me so discombobulated right now I I can’t see it either yeah it’s it’s I believe them like I’m just going to trust them on that uh I I think it’s cool that it’s 15 I I think this Patrick I think this was a cas
Of listen naming things is very very very difficult it’s really hard and everything sounds stupid whenever you present it we’ve talked about this with Liv right where you know you present the Orlando Magic or the Oklahoma City Thunder and you’re like well that’s the dumbest name
In the world you know but then you you just get used to it and it and it becomes part of the part of the Lexicon that having been said uh it this feels like a case of to many people trying too hard and and and basically too many people touching a thing and
It’s like well we gotta we gotta make it three words and we got to split the first word and we got to do 15 stripes and I I think you could have just made this a lot less comp complicated like why not just the almost like I get that the there’s probably
Rights to the what what’s the the the tiger head cover Frank Frank Frank maybe there’s a rights issue there I don’t know but man that that was kind of cool right like you could do something that’s kind of a fa simile of that and call it you know somebody texted me today like
Why not just roar you know for like a a tiger roar you know like it just it feels unnecessarily complex and I’m with Mark I I actually don’t I’ve seen the logo in some different contexts and I don’t I think there are some contexts where I’m like oh I kind of like that
But I don’t know I it just feels like they could have kept this a little bit simpler and made it it’s just not very cool to me here’s what I’m seeing KP um you know like Nike when it began used to have Nike written inside of the swoosh
To develop or to introduce the brand now the swoosh stands alone I’m I’m sort of feeling the same thing here where eventually Sunday red underneath this Tiger goes away but here’s what’s Curious to me right CU Tiger has 15 Mages hence the 15 Stripes that I still
Cannot count same but but now is he sitting in meetings going all right I get it 15 Stripes but what are you guys writing me off there’s not a 16th in me and if so if I pull it off do we elongate the tail just to touch more to
Get the 16th on there or I mean that to me where all of a sudden I’m like what are we just decided he’s got the book closed on on major championship wins with this logo well I think heed this Patrick didn’t he yeah uh per for the
People on the grounds they’re going to completely redo the logo and add the 16th stripe if it ever comes oh I see okay well we’ll end something good but I I don’t know if he was joking yeah again Mark like I feel like it’s it’s a little bit um
Unnecessarily complex and I just I can’t do the three W thing you know and I’m somebody that created a stupid brain called normal sport so like I I’m not one to judge but it just I don’t know just do less what uh what do you guys think of the crowd out there
Who would much prefer a silhouette you know Allah Air Jordan from like you know5 tiger instead the the uppercut I mean I would be into it yeah Mark uh yeah I guess I guess I could go there I’d have to see it right now I don’t imagine it but but I’m with you
Guys I think it’s hard because the the tiger is such a like the actual animal is such a there’s so many things to do with it yeah and somebody somebody said it looks like a uh like a carcass of the sainger logo yeah like the skeleton of a sainger
Logo uh which is not great that’s not what you that’s not what they’re going for so I don’t know I’m I’m no fashion fashionista but uh neither is tiger for that matter so I have to think that this this it’s going to go through multiple iterations just like most logos do I
Mean this is the this is the kicking off point and we’ll have a eventually have the Throwback logo going on um but I also see my wife is in in this sort of stuff brand redesign and stuff and I can see how the modern elements are built
Into this logo with the the block lettering and the spacing and the almost the Dead Space Between the tribe so I sort of see it um I I’d like to see them to the question have them both side by side and then I could sort of go there
And go all right this is the way I’m trending but I do like I’ve always been partial to animals and stuff what Patrick what do you think you’re young you’re cool Mark and I are not young not cool we have kids um I I think it’s gonna test the
Theory whatever tiger puts his name on is going to sell I I don’t think it’s going to be as easy as as his past Endeavors just because one he’s a little older 48 obviously he’s not in the prime of his career he’s not on TV every
Single week he’s GNA be on TV probably what a Max of 10 times throughout the year like between tournaments maybe obligations maybe the PNC and whatever and so I think that this is gonna test that I don’t love it I don’t really find myself drawn to it but like you said
With Liv and it feels like everything is cringy like no matter what you put out there first people are just going to inevitably make fun of it um I kind of wish it was like a front word facing tiger almost not kind of the side thing
Yeah I think I agree with that I’m wondering what happened to the tww logo because they must have spent fortunes on developing that thing too and what’s that just all of a sudden going by the wayside yeah I I thought about that as well Mark because tiger does own that
That that was niky thing that was my understanding I I don’t think that the tww is the best logo ever but it was it was not I think it’s better than this I guess the thing is and this is to your point Kyle um and I’m should have my
Wife around for this but it’s it was recognizable in the end there hadd been a lot invested into it so if you ask any golfer if you had to just put that logo on the screen say what is that they could name it for you so there was the
Brand recognizability to the thing which made it worthwhile now all of a sudden it’s just gone and we’ve got this this uh what do you call it the carcass of the SL slazer logo the yeah the skeleton of the the Slinger skeleton yeah I’m I’m interested to see
Uh the pricing on everything like tiger said no one is doing cashmir hoodies even though I’m pretty sure everyone’s doing cashmir hoodies right now um I think the wasik wasn’t Nike doing cashmere hoodies yeah like Rory’s been wearing cashmere hoodies and he goes no one’s doing cashmere hoodies right now
Um the shoes are another interesting aspect I know Josh just had it up where I think they want to get them out to him by the Masters I think they poached a couple people from under arour shoe department as well uh it kind of looks like honestly like a tailor made driver
It took some uh inspiration from that almost from uh that one and from the pictures from Riviera today so yeah it just one one thing that I noticed in the I don’t know if we have any pictures from Riv today but uh the pants don’t look good the pants look uh
Like Dockers that say Sunday red which is not what you’re it’s not what you’re going for
1 Comment
Don’t count the nose when counting the 15 or the tip of the paws😊