The Quest For 10K Inertia (Part One) | TaylorMade Golf

Breaking through the 10K inertia barrier in Qi10 Max Driver didn’t happen overnight. It took years of effort from the brightest minds in golf. Watch the video to hear directly from them in this debut of our new series “The Quest For Inertia” where they talk about the family of Qi10 Drivers and how the research and development has led them to this amazing family of products.

Learn more about Qi10 Driver: https://tmgolf.co/YTQi10

Learn more about what 10K inertia is and how it’ll help you find more fairways: https://tmgolf.co/YTWhatIsMOI

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The qi1 project has been interesting because we had already established the carbon face platform you know when I first joined Taylor Made way back in the day we actually had this idea that eventually carbon would come but once we started refining it and really landing

On the final recipe of the phas and the results started coming in we all got really excited cuz we knew that then this was going to be our run Way Forward at tailor made we kind of carve our own path right you think about the Technologies and some of the

Breakthrough Innovations we’ve had over time between movable weight technology and and adjustable Loft sleeves and carbon faces and you know now you know inertia like this quest for inertia is is obviously a massive deal but this idea of doing that and still Gathering the speed along the way inertia means

Forgiveness essentially it means that you’re going to hit better shots when you have more of it That sounded really nicely struck yeah the new line of woods is called the qi1 series this one is the qi1 max it’s our 10,000 inertia driver um it is built for incredible forgiveness and stability uh with with tailor made speed so you’re going to see that car carbon face

Technology obviously still in the product um but a lot of brand new technology in this club to really deliver that performance that I’ve never been seen before well I mean anytime you hit a toe shot you get you feel a little bit in your hands just slight rotation or

Whatever further out on the toe the more you’re going to feel but uh yeah I mean I think all the inertia sort of resists a little bit of that so you get a little bit less of it this year in particular and the the years kind of building up to making this

Driver it felt a little bit different because it wasn’t just about you know making a little Improvement we actually set ourselves up for a goal that was at the time seemed nearly impossible and that was to hit 10,000 inertia without sacrificing all the things that make a great driver the playability the spin

The speed um and so that’s what was unique about here is for us to like go after this thing that seemed impossible and stretch towards the end and all the things that we were doing along the way to get to that 10,000 and create this great driver so there’s the measurement sort

Of heel to toe and then high to low and uh in the case of 10,000 inertia that’s the addition of those two measurements it’s sort of the culmination of optimizing all of those variables right so if you can really get all of your heel toe Moi and your effectiveness of

Resisting that twisting heel toe and up down on the face you’re going to end up at a number around 10,000 and so the goal was always to get there because it felt like kind of our mon rest of performance forgiveness is has become more than just a feeling now you can

Actually quantify it there’s a number that you can put behind it in our case 10K so inertia a golf club is this idea that when a golf ball or when you strike the golf ball off center it resists rotation or twisting right so let’s say you hit a ball in the toe of the driver or any golf club it wants to rotate away

From that so it’s going to have here’s the face of the club it’s going to rotate away from you the more the more inertia it has the more it resists that twisting motion and there’s several benefits of not having that twisting motion happening and that’s really at

The heart of what we’re doing we want to help golfers of all abilities play better and so from the QI 10 Max the 10,000 inertia you know this is something that honestly the majority of golfers could really benefit from because the reality is golfers Mish hit

It more than a than a professional does and so they should value what this product delivers which is great speed incredible forgiveness now it’s a bigger head easier to look at easier to get away with maybe those misses so moment of inertia when it comes to

Like a real life example is like the figure skater on the ice so the figure skater they start with their their arms out they’re spinning slowly because their inertia is great because their their Mass has moved away from their body as they bring their arms closer their inertia decreases they still have

The same amount of energy but because they have lower inertia they spin Faster okay you ready so I’m just coming over there to look at it but I got to hit on the toe first yeah three two one well I hit them both pretty far off the toe which is good and yeah there’s definitely a lot more twist in the in

The stealth than there is in that the qi1 max cuz I mean both balls are virtually hit this one maybe a touch higher on the face but they’re pretty equidistant in terms of how far they are like I can’t really hit it solid and hit

It more off the toe and so this is pretty much the maxed out version of like as bad as you could get and uh I mean the face holds in there pretty good 3 2 one action golf is a game of Misses right so even when you’re not on top of your game

At all times you still want a club that performs the best for you and as I’ve tested the qi1 I’ve seen the dispersion of it really minimize and I’ve seen it come back to where I really want it to even if I’ve mishit it you know golfers don’t really realize

What’s happening at impact it’s just a split-second thing and there’s a bunch of energy that’s going into this L rotation and even for a tour player when they see that it’s it’s kind of crazy you know they’re like oh that’s happening when I’m hitting the ball and

Then obviously seeing it with the max product with the qi1 max it’s such a different experience and again you can feel it a little bit in your hands but when you see the head moving like that it’s gamechanging to have hit that one off the toe and have the face not slide

Open as much is definitely a great thing you know your Miss hits are going to be a lot tighter the dispersion is going to be a lot better um your misses are going to be a lot smaller so that’s really exciting if you see a ball hit just a

Little bit off center and that and you see the club rotate and you know you can already kind of make your own conclusions of like oh that’s you know going to lose a little ball speed or that’s going to go a little bit offline

And and um you know I think it’s just I don’t know Illuminating so to speak to see it actually happen in in such slowmo and it’s pretty cool I’d say that’s like you know such a difference you’re watching that club give a little and then opening this one just like it hits stays

A bit solid and just holds itself more they were both very tow strike play whoever’s here must be terrible we can’t sacrifice these other things that are very important to having a great performing driver you have to have the ball speed you have to have the look The feel the sound the durability

There’s so many uh aspects to making the best driver the the fastest and most forgiving driver and so you know we may focus on one variable as it relates to to try to to let golfers understand you know one of the biggest benefits of this club but there’s so many other things

That we are balancing to get this right in creating qi1 we obviously want to maintain what tail me’s known for we have an incredible brand incredible following incredible trust from golfers about what our products do and we want to maintain that aspect of it and whether that means to get the clubs

Played at the highest level with Rory and and Scottish eer Etc uh or if it means just having your top amateurs or good club players playing our product we need to have that validation of course in our products and that’s not going to go away we’re going to still focus on

Making the best clubs for those players we’re still going to focus on using the best materials and the best finishing and making these clubs very high quality we’re just going to add this other element of incredible forgiveness and this 10K idea and that’s sort of again

When you have a platform like what we have with the carbon face carbon Crown carbon ring Soul panels like all this composite material in the club it gives you that flexibility to do a lot of different things with it you what we do every day and what we’re going after

There’s there’s often healthy tension it’s healthy tension because like it’s not easy it’s not easy to go in Uncharted Territory if you’re just doing something and building off of somebody else then you know they kind of carved a path for you but for us you know we’re

Going to go into this these areas that like you know where the answers aren’t exactly clear and to do that you have to be relentless and that’s what I think our team is we’re Relentless at going after it we believe in where we’re going and then we’re not going to give up

Until we get There I I barely caught that in the toe and it it just faded the tiniest bit it was really good yeah I think that Max driver is perfect for you we’re doing the work of gathering the nerdy scientific data and turning it into information that’s useful for normal conversation when we

Sound test we will always start with a range ball so we want to understand what our drivers are going to sound like with a variety of golf balls obviously like I was saying I never really go full speed on the course but knowing that I can

Sustain it like 190 193 over like a period of time and knowing the driver’s going to be able to handle it like that’s huge