Matt Adams is joined by Jon Levy from GolfForever at the PGA Tour Superstore Training Summit where golf pros are receiving instruction and trying out all of the latest equipment and systems like GolfForever.
What you’re looking at right now Pete Holman from our friends at golf forever is getting everybody ready for the day that means flexibility that means the stretching it can mean fundamentally a change in your life we’ll get into the details of the same John Levy is joining
Me one of the managing directors for golf forever and of course I I mentioned to you guys that golf forever is now part of the fairways of Life family and I’m very proud and happy about that both myself and my wife Donna are using go forever it’s an
Incredible program and I call it program for a reason John good to see you my friend how’s it going for you guys it is going great we are excited obviously a big announcement today but uh as you and I have been talking I love that you’ve
Been doing the program yeah it’s it’s to me I have found everyone’s familiar with what we see you know from Scotty sheffler and some of your big ambassadors where they’re working with the golf forever this this stick that you have and and you’ve got it can be
Attached and you can you can change how strong it is from the elasticity standpoint you can see some of the uh items on your television screen right now but in truth that stick which is so well done and so important to the program is only part of the program the
Depth of what you get when you do the golf forever program is about everything and anything that you need for your body and your golf swing it is very much about playing golf forever but it can change hey there you are it can actually change your life because of the
Flexibility that the in other words are you dealing with pain that’s just part of what this program deals with to that point how was it that you guys were be able were able to develop golf forever and develop it in such a way that people who are dealing with whatever they’re
Dealing with or they just want to get stronger and more flexible I want more speed my golf swing how are you able to develop a program that was so comprehensive yeah well it’s Dr Jeremy J James our founder CEO uh which you know and you’ve interviewed before and he basically digitized his personal
Methodology what he had done in his practice for so many years and I’ll tell you Matt you know as as we’ve been talking you know I’ve played golf my entire life didn’t understand why a couple times a year I’d wake up in pain big Runner uh a lot of deficiencies that
You know as Jeremy has always joked with me I was a 40-year-old who Moved like an 80-year-old here I was worked out every single day didn’t really understand why I would be in pain sometimes I wasn’t doing the right thing you’re talking knees back things typal low lower back
Uh you know just a lot of aches and pains going is this really what aging is like and met Jeremy James and you know really fell in love with his mission and understanding of this can affect golfers on the golf course but off the golf course as well there’s no doubt about
That I mean the name of this show is fair ways of life so it was a perfect union here now the reason why we’re leading the show with John today and he alluded to it already huge announcement coming from golf forever and we wanted to share in the excitement of it you
Want to tell the world what’s going on we are the official golf fitness system of the PGA Tour and we could not be more excited isn’t that awesome what does that mean though yeah so we’ve embarked on a partnership uh as you saw you know we’re showing Scotty Sheffer there he’s
Been our key PJ tour Ambassador for the last two years uh we now have signed Tom Kim we have Zach Johnson Justin Leonard as you know uh Ryan Palmer as well and it really is a personification of the impact and I would say the the scope and
The breadth of what we you know our presence on tour and a lot of cool things coming great initiatives couldn’t be more excited it is so so cool because this is a lifechanging program that was the reason why I became attached to it because it is that cool and it is that
Important so really encourage you log on to golf forever.com and you can check it out yourself we are here of course at the 2024 PGA TOUR Superstore training Summit how important for golf forever is your relationship with PJ TOUR Superstore oh extremely important um you know we love that they invest in the
Golfer through and through and giving them a better experience understanding that you know your body is important as you said you’ve been doing the program you’ve noticed the difference and we want to be able to provide that experience to everyone and understand that you know when you come in for a
Fitting you come in for a Lessing you need to warm up your body speaking of that of course the the slogan of the PGA TOUR Superstore fittingly is shop with the pros when you watch your videos and and I I need you to explain this because
This is the hardest part for me to translate to people how and why golf forever is so important so different I sign up right and you do a fitness test and they and they determine what level you’re at and then once you go into the program it uses AI to
Determine where you’re going from one day to the next and the experts that they have the variety that they have the beautiful settings that they shooted in we were talking about that off camera last night we were having a beer it was really cool uh could you kind of explain
To the world the depth of what they get and how it’s customized and personalized yeah so you start with uh strength and flexibility test takes about 5 to 10 minutes and the whole idea of that is you and I fill out the assess differently and we get different programs quite literally every day
You’re going to get a fundamental warm-up and then a strength building or an injury prevention routine that is customized to each of our needs and what we found is it’s incredibly effective we have an extremely high retention rate because of that and you know if I kind
Of take the business side as side this this works you know it’s not just a product right the the swing trainer which you pointed out it’s a great training tool used in combination with the golf forever program in our app it’s it’s gamechanging there’s no doubt about
That when we finish up with John John here just in a minute I want to show you guys a video that we put together my first step with golf forever and it’s kind of funny because if you watch the video you can see where I’m unsteady and
And a little bit nervous and and limited range of motion and this is coming from a person that does a lot of lifting and also does a lot of yoga and still this was brand new for me and it moved my body in ways that I hadn’t previously I
Can tell you it has helped my golf with that that much is true I still haven’t achiev achieved the swing objectives in terms of speed that I’m hoping for but John’s got some recommendations for me to check out uh in the massive archives and library that g forever has which I’m
Looking forward to as well as soon as I get home are you super excited with where everything’s going yeah you know we’re we’re uh you know not to be cliche but I mean we we are taking this thing and uh really trying to reach so many
Golfers and you know kind of give them the idea of what this mission is it’s a behavioral change it’s the perception change that your body is just important to work on as your golf swing and if you work on your body you’re going to help your golf swing very cool of course
We’re only a few days away and we’ll be broadcasting with all of you guys from the PGA Merchandise Show how excited are you to be there again and be in front of tens of thousands of Professionals in the industry to say look how far we’ve come yeah it’s our third year exhibiting
We have a bigger footprint this year we have a really cool experience at the demo day which you’ll be stopping by and uh you know it it’s a great way for us to you know reach the golf professional and really uh help people understand the experience of what golf forever is very
Much looking forward to all of that experience for you guys uh and selfishly for me too and this piece which I’m about to show you was literally the first time for me me going through it doing my assessment and to see what came next here it is hey I’m Matt Adams with
The fairways of Life show you know with the New Year comes new goals new things that you hope to accomplish for me I definitely wanted to work on my golf game I definitely want to work on my fitness but I wasn’t even sure where to start so when I was introduced to golf
Forever and then they subsequently became a part of the fairways of Life family I finally found a way that I could achieve both goals and bring you guys along for the ride and look if it’s good enough for Scotty Sheffer then certainly it’s a good
Enough for me too so first thing I did I headed to the gym for my first workout with golf forever and it was nothing like I expected getting started is actually pretty simple first of all head over to golf forever.com you get your swing trainer and once you have all your
Gear all you need to do is download the app it’s that easy I answered a few basic questions I set my goals and then went through the assessment so G forever could set the right Baseline then I did some push-ups a few lunges a little bit
Of balance work and boom done now was time to start my workout so much of golf obviously is about flexibility right and that was one of the things that I really wanted to focus on this year so I found myself doing all kinds of stretches basic movements but they were really
Effective I was twisting I was bending even incorporating the swing trainer to help loosen up my body I wasn’t great at it but I was just getting started it was the absolute perfect way to get my feet wet that was a lot harder than I thought
It was going to be you know that was day one for me so I realized this is just the tip of the iceberg and I can tell you I am feeling it in different parts of my body I wasn’t sure what to expect from golf forever I know what I was
Hoping to accomplish with picking up with these guys and that is I’m looking for more Mobility I’m looking for more flexibility I’m looking for more speed ultimately in my golf swing what I didn’t expect was even today when I was doing my assessment and then doing some of the
Different exercises was how much I was feeling it different parts of my body that I don’t feel when I’m working out in the gym so I know it’s going to work I’m super excited about where this pathway takes me I’m super excited about sharing it with you guys too because I
Know you have goals with your Fitness and with your health and certainly with your golf game and it’s something that we can share together
