LIV Golf Is Being SUED.. Here’s Why

LIV Golf Is Being SUED.. Here’s Why

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From filing an antitrust lawsuit against the PGA Tour to now being sued themselves livv golf just cannot get away from legal battles this one’s different though because a Miami nightclub has blocked the League’s trademark application and if you don’t understand what that means well essentially their name The Branding the

Whole shebang is in Jeopardy now not to mention this spanner in the works comes from the most unlikely Challenger I mean if the PGA Tour would have sued them over something else that’s totally understandable after all that’s kind of been their thing over the past year or

So but to be stopped by a nightclub that’s rough now you’re probably wondering what does a nightclub have to do with livv golf like sure these guys love to party but there’s still a golf league right well you see even though we all pronounce livv as live in the

Circuit’s name the letters livv are actually Roman numerals for the number 54 and the reason why they’re here is that of course each of the League’s events has 54 holes in total besides even on your usual par 72 course if you birdied every single hole then your

Score would be 54 so it works both ways which is kind of genius that’s what it was supposed to be anyway before this whole thing turned into a nightmare cuz some nightclub in Miami had the same name oh and if you think the nightclub doesn’t have anything to back its claim

Think again after all the live night club has been a thing for well over a decade yeah [Applause] [Applause] The Establishment in fun and blue Hotel actually opened back in 2008 and is recognized as one of the best clubs in the country founded by Hospitality entrepreneur David grutman the nightclub

Is like the place to go for high-profile celebs including actors musicians models and athletes so this is in some random Corner shop trying to go up against livv go off this thing is legit oh and of course since it’s also called livv there’s the whole issue of branding logo

Design and all that other Jazz too not to mention the Breakaway League can’t really STI its claim on the name with the 54 holes thing either positions they in give that a smack dny Lee oh goodness me Danny Lee because of course the nightclub has its reasons for the name

Too apparently the location of the club was built back in 1954 it’s also referred to as Miami Studio 54 after the famous New York venue like in terms of history and Legacy livv couldn’t even come close to this place I mean when it comes to this sort of thing you’d

Struggle to come up with a nightmare scenario for the golf league that’s worse just imagine having to change your name and everything you built over the past 2 years just because of a silly mistake like this surely someone could have done a quick Google search before deciding the name of a multi-billion

Dollar League right or maybe they did and just decided to throw cash at this problem as well just like they’ve done for everything else though I probably wouldn’t place any bets on Greg Norman’s side just yet because the nightclub’s claims are pretty daunting okay so basically they filed a notice of

Opposition against livv golf’s attempts to register its trademark and in the notice they’ve mentioned how the League’s trademarks are visually phonetically and orally similar to theirs plus there’s apparently enough of a crossover que their products that this could be a serious issue of identity later down the line after all Li golf

Does host its own concerts and parties at [Applause] events which if you were to go to the nightclub in Miami could get a bit confusing I guess as a matter of fact the filing even goes into the fact that consumers will believe that livv golf trademarks are endorsed by livv Miami

Which of course will open another can of worms they probably don’t want to deal with all the bad press either cuz remember livv golf is not the good guy in golf right now so a hardcore Tiger Woods or Rory millroy fan is probably going to look at that livv sign and go

The other way like I get that this sounds silly but it’s a real thing folks names and associations can just sometimes have that sort of effect on you and subconsciously alter your decisionmaking with that said you’re probably thinking just how a club in Miami has managed to go up against a

Global League like livv golf I mean even if there is an issue of trademarks and all that it’s limited to the city in that area right well turns out the nightclub’s bigger than livv Golf and ticipated yep the livv Miami Club isn’t just a thing confined within the city

Itself they’ve actually got trademarks registered across the globe probably for this exact reason not to mention these trademarks have been in use for 50 years as well like I get that people dislike Greg Norman and think he’s dividing the sport and all that but come on give the

Guy a break live is the future of golf and it’s in more it’s just that’s a very simple phrase and comment but is live is the future of golf because you have’t you don’t see what we see in the future the dude has been fighting for his life

Against the PGA Tour only for things to go wrong from Another Side you know it’s one of those old timey cartoon tropes where you plug one hole in your sinking ship only for 15 others to appear right after it’s honestly kind of hilarious oh and this isn’t even the funniest thing

About this whole Saga because apparently the nightclub’s founder grutman had zero issues with Super Bowl 54s branding which of course not only had the Roman numerals livv in it but also took place at Hard Rock stadium in Miami Gardens the National Football League welcomes you to the Pepsi Super Bowl 54 halftime show

Which also has an livv club inside in fact he went as far as to say that it was the best thing ever and talked about how there was literally zero tension with the NFL over trademark issues now either Greg Norman’s the unluckiest guy in the world or this dude is best

Friends with Jay Monahan I’m inclined to believe it’s neither after all this isn’t the only legal battle that livv golf’s been involved with where do you even begin here you’ve got the antitrust lawsuit against the PGA tour with NIV members claiming that the tour is using its Monopoly power to undermine the

Competition and then there’s the counter claim from the tour against livv golf where they said that the Saudi league is making tour members breach their agreements not to mention the billion other problems they’ve got like the owgr rankings dropping viewership numbers and just good old controversy the whole

League is this mess that honestly feels like could come crumbling down at any second but at the same time it also seems like the most powerful entity in golf there’s so much stuff going on that it’s honestly hard to keep up at times but again this is the sort of stuff we

Were promised when livv first showed up I mean whether you like it or not they are the disruptors though with his latest legal battle that’s emerged have the disruptors now become the disrupted well kind of you see the Miami nightclub situation could literally spelled disaster for livv golf as they might

Have to Rebrand and change their name that said I’m sure they’re going to find some way to get around it now whether that’s paying money to make amends or finding some loophole to alter their name in a way that doesn’t even look different we’ll have to wait for that

Currently the league is just way too big of an entity to let these things phase it like let’s be fair they’ve got billions of dollars in the bank so no Greg Norman is probably not losing any sleep over it and that folks was all for livv golf’s scandalous legal battle