Rex Hoggard joins Golf Central to review the lasting legacy of Tiger Woods with Nike on the game of golf and what’s next as the brand begins to move away from the sport. #GolfChannel #GolfCentral #TigerWoods
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Tiger Woods’ relationship with Nike leaves indelible mark on golf | Golf Central | Golf Channel
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>> I’M TIGER WOODS. >> I’M TIGER WOODS. ♪ >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I’M TIGER WOODS. ♪ >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I’M TIGER WOODS. >> I AM TIGER WOODS.

>> I’M TIGER WOODS. >> I’M TIGER WOODS. >> WELL HOW ABOUT THAT. ONE OF THE FIRST OF MANY UNFORGETTABLE NIKE ADVERTISEMENTS FEATURING TIGER THAT HELPED ELEVATE THE GLOBAL ICON’S STATUS OVER THE LAST 30 YEARS. ANNA JACKSON WITH YOU ON A MONDAY.

SO MUCH TO GET TO AS THE PGA TOUR GOT ITS SEASON UNDERWAY LAST WEEK. BUT FIRST, WE REACT TO THE DAY’S NEWS REGARDING THE PGA TOUR WINNER. HE RELEASED THIS STATEMENT TODAY WHEN IT CAME TO HIS RELATIONSHIP WITH NIKE. SAYING OVER 27 YEARS AGO, I WAS

FORTUNATE TO SIGN A PARTNERSHIP WITH ONE OF THE MOST ICONIC BRANDS IN THE WORLD. THE DAYS SINCE HAVE BEEN FILLED WITH SO MANY AMAZING MOMENTS AND MEMORIES. IF I STARTED NAMING THEM, I COULD GO ON FOREVER. STILL, MY PASSION AND VISION BROUGHT HIS NIKE PARTNERSHIP

TOGETHER AND I WANT TO PERSONALLY THANK HIM ALONG WITH NIKE EMPLOYEES AND INCREDIBLE ATHLETES ATHLETES I’VE HAD THE PLEASURE OF WORKING WITH. PEOPLE ASK IF THERE WILL BE ANOTHER CHAPTER. THERE WILL BE ANOTHER CHAPTER. WOODS TURN PRO IN 1996. NIKE HAS BEEN WITH HIM SINCE THE BEGINNING.

THEY CREATED A LINE OF CLOTHES AND SHOES. EVERY TIME HE WON A CHAMPIONSHIP, HE DID SO WITH THAT NIKE SWOOSH ON THE CHEST OF THE RED SHIRT. AND THE COMPANY RELEASED THIS STATEMENT ON INSTAGRAM SHORTLY AFTER TIGER RELEASED HIS. TIGER, YOU CHALLENGED YOUR COMPETITION, STEREO TYPED

CONVENTION, THE OLD SCHOOL WAY OF THINKING. THE YOU CHALLENGED THE ENTIRE CONSTIT INSTITUTION OF GOLF, YOURSELF AND US. FOR THAT CHALLENGE, WE ARE GRATEFUL. FOR REACTION, LET’S WELCOME IN SENIOR GOLF CHANNEL WRITER, REX. IT’S A BIG DAY. BIG NEWS. WHAT DO YOU MAKE OF THIS END OF

THIS LONG LASTING PARTNERSHIP? >> TIGER WOODS DIDN’T WANT TO NAME SOME OF THOSE SPECIAL MOMENTS BUT I WILL JUST OFF THE TOP OF MY HEAD. IT’S BEEN ALMOST THREE DECADES. I’LL GO BACK TO 1996 WHEN HE TURNED PRO IN THAT HELLO WORLD MOMENT IN MILWAUKEE.

THAT WAS A NIKE GOLF ORCHESTRATED MARKETING CAMPAIGN AND IT STARTED FROM THERE ALL THE WAY THROUGH THE ENTIRETY OF HIS CAREER. PROBABLY THE MOST ICONIC MOMENT WAS 2005. AT THE MASTERS WHEN HE CHIPPED IN OFF THE 16th GREEN AND THE

BALL WITH THE SWOOSH HANGS ON THE LIP WHAT SEEMS LIKE FOREVER AND THE ENTIRE PLACE JUST ROCKS WHEN IT DROPS INTO THE HOLE. THERE WERE MOMENTS LIKE THAT THROUGHOUT THE ENTIRETY OF HIS CAREER. YOU GO BACK AND LOOK AT THE THREE DECADES, I THINK IT REALLY

REDEFINES HOW A COMPANY CAN USE AN ATHLETE TO MARKET ITS PRODUCTS. FROM HATS TO SHIRTS TO SHOE, EVEN HARD GOODS WHEN IT CAME TO TIGER WOODS. THIS FEELS LIKE THE END OF AN ERA. NIKE GOLF WAS THERE WITH TIGER WOODS THROUGH ALL OF HIS CAREER,

THE GOOD AND BAD. NIKE GOLF STOOD WITH TIGER THE ENTIRE TIME. I THINK THAT’S IMPORTANT BECAUSE I LOOKED AT SOME OF THE HEADLINES TODAY AFTER THIS NEWS WAS ANNOUNCED AND ONE OF THEM SAID THAT NIKE GOLF WAS SPLITTING WITH TIGER WOODS. THAT’S NOT THE CASE AT ALL HERE.

WHAT’S HAPPENING IS NIKE IS SPLITTING WITH GOLF AND THEY’RE MOVING ON. WE SAW IT LAST WEEK WITH JASON DAY. LONG TIME NIKE GOLF STAFFER. HE WAS NOT WEARING THE SWOOSH. WE’LL START SEEING IT MORE AND MORE. BUT WHEN IT COMES TO TIGER

WOODS, WHAT IT MEANT TO THE GAME, HOW ICONIC THE TWO WERE TOGETHER, IT WILL BE SHOCKING THE FIRST TIME YOU SEE HIM WHAT THAT SWOOSH ON. >> I THINK THE JURY IS OUT ON JASON DAY’S PANTS HE DEBUTED THIS WEEKEND. THAT’S A DIFFERENT TOPIC.

BACK ON THIS DEAL, REX. IT IS WITHOUT A DOUBT ONE OF THE MOST SIGNIFICANT, IMPACTFUL PARTNERSHIPS IN SPORT WE’VE EVER SEEN BETWEEN TIGER AND NIKE. IN PARTICULAR, WHAT DOES THIS PARTNERSHIP DO FOR TIGER, ESPECIALLY COMING OUT 27 YEARS AGO AND HOW IT HELPED HIM TO

GROW INTO THIS GLOBAL, CULTURAL ICON THAT HE’S BECOME. >> IT SEPARATED HIM FROM EARN ELSE IN THE FIELD AT THE TIME AND CERTAINLY HIS PLAY DID THAT AS WELL. YOU DON’T WIN 15 MAJOR CHAMPIONSHIPS WITHOUT MAKING YOUR OPEN STATEMENT. I REMEMBER EARLY IN MY CAREER,

AROUND 1996, THE FIRST TIME HE PLAYED AT BAY HILL IN ORLANDO. I WAS A REPORTER AT THE ORLANDO SENTINEL. I REMEMBER SPECIFICALLY GOING TO THE MERCHANDISE TENT TO DO A STORY ON NIKE APPAREL. IT JUST GREW FROM THERE. YOU CAN LOOK AT HOW BOTH THE

BRANDS GREW SORT OF SIMULTANEOUSLY. IT MADE TIGER HIS OWN BRAND. IT MADE TIGER SORT OF HIS OWN FRANCHISE BUT ALONG THE WAY, NIKE GOLF ALSO BECAME THAT. YOU CAN’T GO TO A GOLF TOURNAMENT ANYMORE WITHOUT SEEING ONE OF THOSE BLACK AND RED HATS, ESPECIALLY ON A

SUNDAY. IT BECAME JUST PART OF THE FABRIC OF THE GAME. >> IT’S A GREAT POINT. DARE I SAY AS WELL, IT MADE TIGER COOL. IT MADE US TRY AND BELIEVE THAT GOLF CAN BE COOL SEEING TIGER IN NIKE. THE PARTNERSHIP WAS A MARRIAGE MADE IN HEAVEN.

IT ALSO INSPIRED GOLFERS FROM SO MANY DIFFERENT BACKGROUNDS TO BELIEVE THEY HAD A PLACE IN THE GAME. WHAT IMPACT DO YOU THINK THIS PARTNERSHIP HAD ON THE GROWTH OF GOLF AT THE TIME AND CONTINUE THROUGHOUT THE LAST THREE DECADES? >> I THINK BOTH YOU AND I WERE

LISTENING TO SCOTTIE SCHEFFLER’S INTERVIEW AFTER HE WON THE MASTERS TWO YEARS AGO AND HE WENT SPECIFICALLY TO TIGER WOODS. HE SORT OF HELD UP HIS SHOE AND IT WAS THE NIKE TIGER WOODS ICONIC SHOE WE’RE ALL USED TO SEEING HIM WEAR.

HE WASN’T WEARING IT BECAUSE HE WAS GETTING PAID. HE WAS WEARING IT BECAUSE OF WHAT TIGER WOODS MEANT TO THE GAME. I THINK YOU CAN TALK TO EVERY PLAYER NOW ON THE PGA TOUR AND SAID THEY STARTED PLAYING GOLF, TO YOUR POINT, BECAUSE TIGER

WOODS MADE IT COOL. THEY WERE IN HIGH SCHOOL AND AT THE TIME, IT WAS COOL. TO WEAR THE NIKE HAT AND SHOES AND BE ON THE GOLF TEAM. GO BEYOND THE PGA TOUR, I THINK WE CAN SIT HERE AND TALK ABOUT KIDS. YOUNG PLAYERS AT THE GOLF COURSE

WEARING THE NIKE SWOOSH BECAUSE IT WAS C

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