Patrick Davis, Callaway’s R&D Manager for Irons and Hybrids, shares everything that’s new with the Paradym AI Smoke irons and what that means for most golfers.
AI Smoke now available for pre-order at www.mortongolfsales.com!
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Patrick here from Callaway golf I’m going to do a little deeper dive on the AI smoke iron from Callaway golf the big focus on this is obviously the AI Smoke Smart face that we use this is the AI process and the big thing that we changed this year is we’re using real
Fitting swing data collected from around the world to populate and produce a AI simulation driven by real golfer data golfer data that is taken by you the consumer and we use that to best give you a product that’s going to maximize in every aspect whether it’s spin launch
Ball speed we really focus on these irons getting you that basically the spin back that you don’t usually see in a game improvement iron you’re going to have that speed you’re going to have that distance that you have but you’re also going to have your spin this is
Really an iron where we think we’ve brought that back to that true traditional spin rate and that’s all through the AI process that we use and the micro deflections we can control across the face this is complemented by the tungsten MIM weight that we have low
Toe in the head this will Center Center our CG allowing for the CG to sit more behind the impact location that is more likely for a player of this type this provides you to have a lower more centered CG and a higher ballf flight the AI smoke face now allows us to
Capture that spin back that would usually be the penalty paid for having that high launch these builds of the standard and HL are both longer than traditional seven irons the standard is going to be qu inch longer with the HL being a/ in longer we’re confident to
Give the player these longer clubs while still having tighter down range dispersion through a few factors the biggest factor is going to be a pre-worn Leading Edge the pre-worn Leading Edge or destructive Leading Edge basically lifts the Leading Edge slightly off the ground from the ground plane for a
Better player that’s going to allow them to attack the ball more aggressively uh this is a feature that was driven from some tour feedback we’ve had that you’ll see on other Callo products such as Apex but for the more um weekend warrior golfer maybe a higher handicap golfer
That tends to hit more up on the ball or kind of skids into the ball this will lift the Leading Edge off the turf allowing for less of a grab and an easier Turf interaction really letting you hit through the ball and giving you confidence in your strike and that’s a
Big focus of this product is building confidence for the consumer and for the player uh you will notice that this is um a slightly less off set than you would have on a traditional game improvement iron maybe relative to a rogue St or a paradigm and we can
Provide this player this little sleeker sexier look because of the Forgiveness features that we’re providing the player once you get this on the launch model you’re going to see those higher spin rates um you’re going to see those higher launch and then between the HL and the standard you’re going to see
Even more launch you’re going to see a couple hundred RPMs of spin you’re going to see a few degrees of launch really allowing players to get the ball in the air and we believe this is how we’re going to allow those players that are suffering in distance to get the extra
Carry to hold more greens a big holistic approach we took to these irons was creating more pitch marks for the player allowing players to go and fix that pitch mark from a nice steep descent with a lot of spin a lot of things that players as they progress in their game
Start to lose we really focus on a hybrid with a healthy ball flight you know we’re getting you high launch we’re getting you a very high Apex ability to stop it on the green something that a lot of hybrids struggle to do and that’s complemented with a good amount of spin
On the hybrid we also looked at our turf interaction realizing that that is a huge part of what gives players confidence in Striking the ball and that Turf interaction confidence as well as the shape confidence that we build allows us to also build these a little bit longer than traditional hybrids
Giving players more head speed and then thus more ball speed and more distance while still maintaining control as they are tightening their dispersion through the AI face technology that we have the HL and the standard model are going to be actually at the same Loft but you’ll be getting a significant difference in
Performance from the HL due to the movement of our CG and Moi the CG will be sitting a lot deeper and a lot lower in that HL model allowing you to get that spin and launch benefit that a player would want looking for you know a little more forgiven Club in the HL
Model we’re actually changing our gapping of length on the hybrids thus to allow players to smoothly transition into irons further down the set in the HL we can expect players to transition around a 6 seven hybrid and smoothly transition that into irons without you know large gapping 20 yards or maybe
Overlapping gapping that they have two of the same Club this will kind of free up other spots in your bag to fill in with wedges and other um score making clubs that will really be able to improve your game with the HL and the standard everything in the AI smoke line
We really focus on a holistic approach looking at how irons can blend with hybrids how you can have a full bag that’s going to be building confidence for the player we look at putting high technology in the head all the way up to the shaft and grip making sure
Everything’s balanced and giving the player the best ability to maximize their game to maximize your game and use of the AI smoke irons please go get fit at the Hagen Oaks player performance Studio please check them out and see the results for yourself
