The Coolest MTB Brand You’ve Never Heard Of | Misspent Summers

“Print is dead!” is a cliche that gets used quite a lot, but one brand keen to prove the doubters wrong is @MisspentSummers! If you’re a fan of racing you might have already seen things from them such as their Hurly Burly yearbook (covering the UCI Downhill World Cup) or their World Stage yearbook (focussing on the Enduro World Series/Enduro World Cup), but did you know they’re also behind projects like the Tea & Biscuits video series, amongst others?

While in Finale Ligure, home of Misspent Summers Finale Work Space, we decided to catch up with them to learn more about this growing brand.

⏱ Timestamps ⏱
0:00 – Intro
0:43 – What is Misspent Summers?
1:20 – Why “Misspent Summers”?
2:38 – Why print?
3:32 – How did you meet?
4:42 – Why start a company together?
5:57 – What was the first project?
6:42 – Where did you go from there?
7:58 – How many people are in the company?
8:35 – What other projects have you done?
10:45 – What is the process of making a book?
15:03 – Who else have you worked with?
17:19 – What’s next for Misspent Summers?
18:50 – How can people get your books?

Thanks to Misspent Summers and Tom Caldwell for providing us with image/video assets:
Misspent Summers: https://www.misspentsummers.com
Tea & Biscuits — A Very British Mountain Bike Film: https://youtu.be/f9xfr8hRs5I
Tea & Biscuits 2 – a very British international mountain bike film: https://youtu.be/9h6Qa1O8ky0

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Have you seen any of Misspent Summers’ work before? Do you own any of their yearbooks? Let us know in the comments below!

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