Now after getting a little bit familiar with Facebook targeting let’s take an example and let’s work
on it deeply let’s suppose you are selling golf equipment.
So you need to target golf players.
So the first thing I would do is to throw at a bill like this one
now I need to search for good for players.
If you are familiar with golf a little bit you would know the name Tiger Woods.
He’s one of the most famous golf players what most advertisers will just do is to go to Facebook and
target Tiger Woods.
And this is a huge mistake.
Because if you say to Facebook to target people interested in Tiger Woods these people might be just
fans who watch golf and not necessarily play God or they might be Tiger Woods fans only.
So you have to choose a gun to play it.
That’s less known than Tiger Woods.
That’s why we going to Google and we are going to tie golf play it and see what you will find.
So here we have the official golf ranking page.
Let’s check what do we have here.
So we are searching for not too famous golf players but also we need known go for players to be able
to target them on Facebook because it features an unknown one.
We are not going to be able to target them on Facebook.
So we need a player in them middle someone famous enough to be within Facebook interests but not too
famous.
So anyone will know him.
So I’m going to try some of these names and see how many people are interested in them.
So I’m going to start with this one.
I’m going to copy the name and I’m going to paste and here and Facebook audience insights.
And here we notice that we have 300 K of 350 k of people interested in this name.
So we are going to keep this player and I’m going to try a different one.
Let’s try this one for example
here we have a smaller audience of 80 k to 90 K but it’s okay.
I’m going to keep this name also.
Now I’m going to try a different one
here.
We have an audience of 100 to 150 k also good ideas.
You can search for names with bigger audience if you want but this audience is fine with me.
I’m going to remove it and I’m going to try a different one like this one for example.
You can’t write any names you want.
It’s up to you.
And I’m going to be sitting here here we have a larger audience of 500 600 K and I’m going to keep it.
So now we have the names of our four players and we are going to write them inside of our table.
So now after having all these names we are going to create our first audience.
And I’m going to take Facebook to target people interested in golf and that is one of the other players
we have put in this David.
This is what we call it flex targeting when we use the end condition and that’s how we have narrowed
our targeting a person that’s interested in goal and in at least one of our players is more likely to
be a go for playing than someone who’s only interested in Tiger Woods
narrowing good ideas is very important because in this way you can make sure that you are targeting
the right audience.
We can also go to behavior and choose engage suffers.
Facebook knows who are the people who shop online the most.
So why not targeting them.
You can also play around and create different audiences.
For example you can create and nudges composed of people who are interested in Tiger Woods people who
are interested in golf and people who are also interested in at least one of our four players.
There are many options that you can work with.
That’s why it’s very important to create several audiences to test them and to choose the best one for
you.
Now let’s move on to golf magazines and let’s type on Google top golf magazines in USA
let’s try each one of these magazines on Facebook and sites and see what numbers we will get.
So we will stand by.
Golf Digest
this one has one point five million persons which is a great number.
Let’s move to golf magazine
this one has three hundred fifty K to 400 K which is also a very good number.
Let’s try the third one.
Golf Course architecture
Well this one is not on Facebook sites.
Well we are going to skip it
four go Feig magazine we have wondered if to to 300 K which is also a good number.
So we are going to keep
so now I can create a flex targeting audience composed of people who are interested in Golf Digest and
people interested in at least one of the other magazines and they are also engaged shoppers
the same thing you will be doing for golf stores golf books and golf clubs.
Using this method you would be having between five to 10 audiences between one hundred K to 500 k persons.
You can also use this to exclude a certain type of people which is also a very important option put
up.
