In a continuing effort to make golf more welcoming, especially among young girls, the United States Golf Association (USGA) today introduced a new television public service announcement (PSA) promoting LPGA-USGA Girls Golf.
The 30-second PSA, which highlights the nationwide program that provides an opportunity for girls to learn to play golf, build lasting friendships and prepare for a lifetime of enjoyment with the game, is scheduled to receive its first public airings during 2012 U.S. Women’s Open broadcasts on ESPN and NBC. The PSA may also be viewed at www.usga.org/GirlsGolfPSA.
The new PSA highlights the fun atmosphere and benefits of the program, which is jointly administered by the LPGA Foundation and the USGA. The PSA creatively incorporates the five “E” words that form the heart of the Girls Golf program mission: empower, enrich, engage, exercise and energize the minds and bodies of the participants. The two organizations worked together to conceive and produce the PSA, which will subsequently air on select LPGA tournament broadcasts and will be made available for other promotional uses following its U.S. Women’s Open debut.
