We challenged our supercomputer to make the #1 Irons in Golf EVEN BETTER and it delivered! Introducing MAVRIK Irons. The first ever irons designed using A.I.
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Last year we introduced A.I. for the first time, with Flash Face Technology in our Epic Flash Driver. Now we have substantially increased our investment in super computing, Artificial Intelligence, and Machine Learning. All of these meaningful advancements and applications have allowed us to use A.I. for the first time ever in an iron.
Yes, you read that correctly. MAVRIK Irons feature a new Flash Face Cup with A.I. to create a sophisticated face architecture for every loft, an engineering feat that’s never been seen in the golf industry. By implementing a different Flash Face architecture for each iron, we’ve created a significant boost in ball speed and increased spin robustness off of every club in the set.
Ball speed is further enhanced by our industry-leading 360 Face Cup that flexes and releases at impact on center and off-center hits. Together, they provide a breakthrough in club face construction for long, consistent distance. A.I. and ball speed are what drive MAVRIK, and we’ve meticulously designed these irons for complete performance to match all that distance. With our Tungsten Energy Core, we’ve precisely positioned custom tungsten weights into each iron to optimize launch and trajectory. This allows us to strengthen the lofts while still maintaining player preferred trajectories, spin rates, and land angles.
