Heat slows you down!
If you have worked out in hot conditions, you already know this fact: Warm temperatures reduce athletic performance.
Proof of this are the winners’ finish times at the New York Marathon, which tend to vary with the rise and fall of the mercury.
If it’s hot outside, the times increase. When it’s cool, the winners usually speed things up a notch.
Having studied elite athletes closely in labs and in the field, we know a lot about the negative impact of overheating on performance.
Using this knowledge we have become experts in designing sportswear for warm conditions.
This expertise has now resulted in BEAT THE HEAT™, a concept built on the three cornerstones of cooling sportswear:
• Cooling fabric
• Efficient ventilation
• High UPF
BEAT THE HEAT™ includes carefully selected products that perform to our highest standards of cooling. By wearing these garments you not only beat the heat, you also maximize your chances to beat the competition.
