Formerly
Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik) (1924–1949)
Type
Aktiengesellschaft
Traded as FWB: ADS
DAX Component
ISIN DE000A1EWWW0 Edit this on Wikidata
Industry Apparel, accessories
Predecessor Dassler Edit this on Wikidata
Founded July 1924; 95 years ago (as Gebrüder Dassler Schuhfabrik)
18 August 1949; 70 years ago (as Adidas)[1]
Founder Adolf Dassler
Headquarters Herzogenaurach, Germany
Area served
Worldwide
Key people
Igor Landau, Chairman
Kasper Rørsted, CEO
Products Footwear, sportswear, sports equipment, toiletries
Revenue Increase €21.915 billion (2018)[2]
Operating income
Increase €2.368 billion (2018)[2]
Net income
Increase €1.702 billion (2018)[2]
Total assets Increase €15.612 billion (2018)[2]
Total equity Increase €6.364 billion (2018)[2]
Number of employees
57,016 (2018)[2]
Subsidiaries
Reebok
Runtastic
Matix
Website www.adidas-group.com
The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.[1]
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