2020 has been a year of uncertainty and rapid change. In this session, Laura Hills, NPD Industry Analyst, will share the latest retail sales trends shaping the winter sports market this season. In addition to highlighting the key dynamics behind season-to-date performance, Laura will integrate input and guidance from industry experts on data best practices and trade show preparation. This presentation will unpack consumer trends based on our latest data and industry expertise so you can pinpoint emerging categories and brands, benchmark performance, and adapt your marketing and merchandising strategies to strive for growth.