The winds of change are blowing in the world of custom fitted golf clubs as a Warrington based businessman oversees the finishing touches to his impressive new Fitting Centre in Appleton, Warrington.
Lee Duff, MD of Scottsdale Golf, founded the company in 1997 after becoming disillusioned with working life at a rival golf retailer. He held the belief that he could create something far better, and so embarked on a quest to do just that.
Whilst Lee had been happy with what the company had achieved up to this point, he still wasn’t satisfied that he had brought about enough change to the consumer experience. This desire to improve what the customer can expect from a golf retailer led him to create this new facility, which can be found just two minutes from junction 20 of the M6.
The slogan attached to their latest development reveals one of the major differences the golfer can expect to see when visiting the all new Scottsdale Golf.
Fit – Build – Play, same day… from brands Callaway, Taylor Made, PXG, Miura, Titleist, Cleveland, Srixon, Vega, Cobra, Mizuno & more.
Historically, after having their custom fit session, customers usually have to wait a minimum of two weeks (often a lot longer) before receiving their order. It is a situation that requires enormous patience from golfers, desperate to get their hands on their new custom fitted golf clubs. As you may have gathered from the slogan, Scottsdale Golf now promises to complete this process in one day. Quite an improvement.
For keen golfers this certainly seems like a dream scenario, having clubs tailored to their individual swing characteristics, then watch as they are then built by master craftsmen.
As Scottsdale Golf’s online business continues to grow, the need for a move to a larger warehouse became apparent and with the new site, Lee Duff has found the perfect solution. He said, “The new facility will also house our brand new, state of the art global warehouse and distribution centre. Combining the very latest protocols and systems for our ecommerce business, our expansion targets are controlled and on track in this new 24,000 sq.ft unit.
Exciting times ahead for both Scottsdale Golf and their customers alike.
On entering the elegant retail space, you are immediately aware that this is not just another golf shop. With a spacious and minimalistic feel, each major brand has a dedicated section, which showcases their latest products in a strikingly beautiful way. Everything is exquisitely presented and each manufacturer has their own information video playing on screens within their respective sections.
There is an indoor putting area hosting a large collection of the latest putters. The industry leading ‘Sam Putt Lab’ analysis machine will be used to provide customers with all the data they need to make an informed choice.
As you walk along the corridor at the back of the store, you reach two custom fitting bays. They are spacious and well laid out, with a plethora of different shafts and head components ready and waiting to be tested.
The Scottsdale Golf master fitters will be on hand to guide customers through the comprehensive fitting process. Using the latest Foresight GC Quad launch monitors, no stone will be left unturned as the clubs are tailored to each customer’s individual needs.
On completion of the custom fit, the customer will then be invited to sit back, relax with a coffee and watch, as the technicians immediately get to work on building their new clubs. It will be a fascinating process to observe the craftsmen at work, meticulously assembling and adjusting the clubs in their superb workshop. In just a short while, the customer’s bespoke clubs will be ready for them to take home.
It is a truly superb fitting centre and genuinely offers something that has not been done before. In this post Covid world, golf has once again become one of the most popular pastimes. This demand has often led to waiting times of over two months for custom fitted golf clubs. Not so at Scottsdale Golf. They have created a tour level, all-encompassing experience, bringing a whole new dimension to buying custom fitted golf clubs.
Lee Duff’s vision of wanting, “Each appointment to be a true experience you will never forget. One where you walk out of the door with your new set of custom fitted, hand built, branded golf clubs.” is set to become a reality.
To book one of the first custom fitting appointments you can call Scottsdale Golf on 0161 969 4644 or by email at pro@scottsdalegolf.co.uk
