2020 has been a tough year all-round for the global fitness sector. At this pivotal time, as we head towards 2021, there’s a sense of responsibility in terms of pulling together and supporting each other.
Rather than working in silos, as is all too often the case within our industry, the purpose of this roundtable was to look at the global fitness industry as a whole, from all angles, to see what lessons we could learn from each to not only survive, but thrive, moving forward – with data being the “golden thread” that ties this all together.
Whether it’s doing a better job of marketing ourselves as an industry, supporting public leisure operators, trusts and inner-city clubs to survive and succeed moving forward, training the next generation of fitness professionals, capitalising on the connected fitness trend to unite the home-gym ecosystem, or developing top-level talent, all of this can be driven by data. We hope you find this useful!
