We go behind the scenes with an interview of the President of one of the largest online golf stores in this interview that is both candid and fascinating.
The History of the Store?
Equipment vs Apparel?
Best Deal on Equipment in the warehouse?
What happens to models that don’t sell?
Is the Tiger Effect Real?
Different Brands – MSRP vs MAP.
Policing of online stores and pricing.
How do you choose what to carry?
How bad is counterfeiting today?
What product(s) fell flat and what exceeded expectations?
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