P•770 – Let the Sibling Rivalry Begin
Only carrying the name of the previous generation, the newly released P•770 iron represents a new level of aesthetics and performance within the TaylorMade line up. Constructed from a forged hollow body with SpeedFoam™ injection and advanced tungsten weighting, this latest model is more akin to its powerhouse sibling the P•790.
Extensive data tells us that P•790 is played by golfers within a broad handicap range – stretching from +4 all the way to 25. While many better players covet the distance and forgiveness of P•790, additional feedback revealed the desire for a more compact head shape while also achieving higher launch with long irons and additional spin. This revelation sparked the development of P•770. This generational iron was forged from the same DNA as P•790, relying on advanced materials and innovative technologies to push the boundaries of distance, feel and performance. Delivering it all in a compact players iron shape.
Player-Inspired Shaping & Premium Aesthetics
In comparison to its sibling, the P•770 has a thinner top line, narrower sole and shorter blade length. The smaller construction helps inspire confidence at address, while also promoting enhanced workability and control.
A high-buff polish and Tour satin finish deliver a unified look across this segment of the P Series. This intentional design aesthetic allows the company to better address the growing demand for combo sets. In recent years, golfers both on Tour and at the amateur level have elected to build combo sets to optimise performance from top to bottom. With the clean aesthetics of P•770, golfers can easily match them with P•7MC or P•790 to create a combo set that looks cohesive in the bag.
P•770 Packs a Punch
Given the compact head shape, P•770 punches above its weight class. Company testing shows that it’s within a few yards of the larger P•790. Pound for pound, the performance is equally as impressive.
P•770 relies on a series of proven technologies to generate explosive power and distance. Firstly, the forged hollow body is constructed of 8620 soft carbon steel with a thin 4140 steel face to promote fast ball speeds. Also, within the face is Progressive Inverted Cone Technology, which is now uniquely positioned in each P•770 iron to both increase the sweet spot and minimise the effects of common mis-hits. ICT is positioned in the centre of the face on mid irons and more towards the toe on long irons to deliver performance exactly where golfers need it the most.
SpeedFoam™ debuted in the original P•790 irons and continues to play a pivotal role in the performance of P•770. The ultra-light urethane foam injected inside the head is engineered to push the design limits of face speed while simultaneously improving feel. The company’s patented Thru-Slot Speed Pocket™ (3-7 iron) is engineered for increased ball speed and distance while protecting performance on shots hit low on the face. These collaborative technologies allow for enhanced flexibility, more ball speed and greater forgiveness on off-centre shots.
However, because P•770 is a smaller head shape it naturally offers less forgiveness than P•790. To offset this, engineers boosted MOI by strategically positioning tungsten weights within each head. Present in the 3-7 irons and weighing up to 46 grams, the tungsten inserts are positioned towards the toe for precise CG placement and increased forgiveness.
Available to pre-order from Clubhouse Golf from 14th August 2020.
