When looking at the sport of golf on a very high level, the sport isn’t growing. While Top Golf has led to some growth, overall, the sport has remained stagnant. There are two reasons for this. First, there is a large barrier to entry. Even if people own a set of clubs, it doesn’t mean they have access to an affordable course that doesn’t require a seasonal membership.
Second, people often think of golf as being boring. Golf is often seen as a sport for older men who want to socialize at the country club. This misconception makes it particularly unattractive to the younger generations who are considering picking up a second sport.
Jason Richardson, the owner of Bad Birdie is looking to change this misconception that golf has to be boring. Through fun, electric clothing designs he is looking to bring the energy back into the game. Check out this clip from our podcast and listen in to how Bad Birdie has been accomplishing this mission.
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