Tennis legend Andy Murray is part of a venture capital company’s £3 million deal in the apparel specialists…
The golf apparel world is changing. For decades, the game has been dominated by the same global sportswear giants we’ve grown up with and come to expect on the fairways every weekend.
But as golf culture evolves, a new generation of independent labels are carving out their own lane, where performance meets personality and golf style feels just as comfortable in the office or the pub as it does on the first tee.
Modern golf apparel is now cool, versatile, and fashion-led. These brands aren’t just designing clothes for golfers, they’re shaping how the sport looks and feels.
Few companies embody that shift quite like London-based Manors Golf, who have secured £3 million in fresh investment to accelerate its global growth.
The funding round was led by consumer-focused investment firm Redrice Ventures, with backing from a mix of new and existing shareholders. The deal follows what the brand describes as a landmark year, with Manors achieving its first EBITDA-positive financial year in 2025.
Among the notable figures involved in the funding round is tennis star Sir Andy Murray, who joined the deal through Redrice Ventures and played a role in backing the brand early in the process.
“It’s great to see this investment into Manors Golf come to fruition,” the three-time grand slam champion said.
“I was on the very first pitch call they did with Redrice and immediately bought into the passion and vision of [co-founders] Jojo [Regan] and Luke [Davies]. They’ve created something really special, and I truly believe they can escalate from here to build a really successful business long term.”
The investment will be used to expand the brand internationally, invest further in product innovation, and develop new categories, while continuing to build the community-driven storytelling that has become a core part of the Manors identity.
Manors’ managing director Jojo Regan said it allows them “to scale with intent and continue pushing golf forward, on and off the course”.
The UK remains Manors’ biggest market, accounting for more than 50 percent of sales, while the United States now represents around 40 percent of the business, a figure that continues to grow as the brand expands internationally. The remaining sales come from the rest of the world, highlighting the brand’s increasingly global reach.
Manors’ investor base reflects the brand’s growing influence beyond the traditional golf world.
As well as former world No.1 Murray, backers include television presenters Ant McPartlin and Declan Donnelly, former England and Arsenal footballer Theo Walcott, actor Nicholas Hoult, and musician Tom McFarland.
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Since launching in London, Manors have quickly established themselves as one of the most distinctive voices in modern golf apparel, blending performance-led design with a cultural perspective that resonates with a younger, style-conscious generation of golfers.
The brand’s philosophy is rooted in a simple idea: golf should be fun.
As the company explains on its website, the modern game has become increasingly obsessed with marginal gains.
“We’ve become so obsessed with perfect scores, we’ve forgotten that fundamentally golf should be about having fun.”
That idea has become a central pillar of the Manors identity.
Now, with fresh funding secured and profitability already achieved, the company enters its next chapter from a position of strength, aiming to expand its global presence while continuing to redefine what modern golf looks like.