MYRTLE BEACH, SC (WMBF) – Artificial intelligence is making its way onto golf courses in Myrtle Beach, changing how players practice and get feedback on their swings.
Golf dates back to the 15th century, and each year new accessories and tools promise to fix players’ swings.
Christopher Griffin, founder, co-owner, and head instructor of Mashie Golf Institute, an indoor golf facility in Myrtle Beach, said the core challenges of the game have not changed.
“All these things that claim to fix things that we have been trying to fix for 100 years,” Griffin said. “And the fact is physics hasn’t changed, anatomy hasn’t changed — and those are the two things we are dealing with in golf.”
Unlike traditional training methods that measure distance, artificial intelligence can recognize patterns and identify what parts of a swing need to change.
Apps like GolfFix break down smartphone video into measurable swing metrics, delivering instant feedback.
Smart sensors can attach to clubs and track every shot, turning a round of golf into data. AI-powered grips can also measure pressure and swing dynamics.
Griffin said the technology reduces guesswork during practice.
“It takes a lot of the guesswork out of what we are doing,” Griffin said. “Gives us more information with less reps and less guesswork. We need feedback for every rep and honest data and checkpoints.”
In a community with instructors, academies, and championship courses, that kind of feedback can sharpen practice sessions.
Technology can track every swing and generate instant feedback, but the fundamentals of the game have not changed.
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