Every once in a while, a golf brand comes along with a story that’s just as compelling as its products. In this video, Bill Hobson puts Sub 70 Golf irons to the test, diving into both the performance and the philosophy behind one of the most talked-about direct-to-consumer brands in golf.
Sub 70 Golf, based in Sycamore, Illinois, is doing something almost unheard of in today’s equipment world: hand-building custom golf clubs in the United States. These irons aren’t pulled off a rack—they’re built to spec, based on a detailed fitting process designed to match your swing, not force you to adapt to the club.
* SAVE 10% ON SUB70 CLUBS when you use PROMO CODE: MGL70 thru 1/31/26
In this review, Bill tests the Sub 70 669 TC satin irons (5-iron through pitching wedge) right out of the box. With specs matched to his current gamer irons, the focus is simple and honest: how do they feel, how do they perform, and do the numbers hold up? Using launch monitor data, Bill walks through real-world results with the 9-iron, 7-iron, and the often-challenging 5-iron.
You’ll also hear insights from Sub 70 founder and CEO Jason Hiland, who explains how the company approaches online fitting, custom builds, and customer service. Their commitment doesn’t stop once the clubs are delivered—if adjustments are needed, Sub 70 works directly with golfers to get things dialed in correctly.
Here’s the FULL INTERVIEW w/ Sub70 CEO Jason Hiland: https://youtu.be/jH3qppmqwbs
By the end of the session, Bill admits these irons sparked a serious internal debate: could Sub 70 actually replace his longtime gamers?
If you’re curious about boutique golf brands, custom-built irons, or whether direct-to-consumer golf equipment can truly compete with the biggest names in the game, this review is for you.
* SAVE 10% ON SUB70 CLUBS when you use PROMO CODE: MGL70 thru 1/31/26
👉 Visit: https://www.golfsub70.com for more information
Explore these other great golf products in the MGL Sim:
👉 SuperSpeed Golf – https://superspeedgolf.com/discount/MGLSPEED
👉 Indoor Golf Shop – https://shopindoorgolf.com/?aff=347&utm_source=affiliate&utm_medium=https://mgltv.com/
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2 Comments
Swings look pretty consistent! I’m still debating on giving them a shot but I need to get a fitting
Great video! My friend and I visited the Sub 70 studio in Sycamore, great guys! Are you still enjoying the irons? What model are your Titleist irons?