Golf has given me a lot—community, opportunity, a platform, and a front-row seat to how much this game is changing. From the courses I grew up playing to the millions of you I get to talk to every day, I’ve always believed one thing: golf can be traditional and disruptive. Serious and fun. Historic and new.
It’s one of the many reasons I’m very excited to finally share this:
I’m officially partnering with Skratch’s parent company, Pro Shop. We’re launching Paige Co., a long-term joint venture centered on content, IP and commerce.
I’ve had the chance to work with the Pro Shop team over the last few years on a few different events and creative projects, and we’ve often found ourselves in endless conversations about where golf is heading next. What stood out immediately wasn’t just the talent (there’s a lot of it). It was the mindset.
We kept coming back to the same thing: golf should be fun without losing what makes it great, or give it its edge. That we can respect the roots without gatekeeping a future increasingly shaped by creators, fans, athletes and personalities working together.
Through Paige Co., I’m joining as an ambassador, collaborator, equity partner, and long-term creative voice across Pro Shop. Which means I won’t just “appear” in content. I’ll be helping to create it from the ground up.
We’ll be developing new ways to tell stories that reflect what golf actually looks like right now. I’ll be working closely with the media, production, brand, and commerce teams at Pro Shop to create things people genuinely want to watch, wear, use, and be part of. It’s important that it feels authentic to me and valuable to you simultaneously.
When I first started in golf media, there wasn’t a blueprint. The sport at large was still trying to figure out where social media fit. Creators weren’t always welcomed, and the conversations around who “belongs” in golf were louder than they ever should’ve been.
I’ve learned a lot over the years about resilience, criticism, and building something sustainable, and I’m at a point now where I want to put all of that into something bigger than myself.
Pro Shop and Skratch understand golf’s culture. They understand its fans. And they understand that golf is no longer confined to a leaderboard on Sunday. Together, we’re going to lean into what makes golf fun. We’re going to create content that feels fresh and credible. We’re going to build products and experiences that bring people closer to the game.
There’s a lot we’re already working on behind the scenes: new shows, consumer products, and some ideas that I truly think will surprise people in the best way.
If you’ve followed my journey, you know I’m competitive. I don’t do things halfway. I’m excited not just to be part of the future of golf media, but to help shape it.
More soon.
Let’s get to work.