Rolex has been announced as an Official Partner of LIV Golf, with the Swiss watchmaker set to expand its premium hospitality offering across international territories through the partnership.
The deal will see Rolex deliver exclusive guest experiences at LIV Golf events worldwide, with the league’s 2026 calendar spanning 14 events across 10 countries and five continents.
LIV Golf CEO Scott O’Neil said the partnership reflected shared values between the two organisations.
“Rolex is synonymous with excellence in golf, defined by precision, performance, and a truly global perspective,” O’Neil said.
“This partnership reflects a shared commitment to the game’s comprehensive ecosystem around the world, advancing golf at every level – from amateur development to the highest levels of professional competition.
“Rolex’s long-standing association with the world’s premier athletes and sports events – across golf, tennis, motor sport and beyond – aligns with LIV Golf’s international roster of talent.”
Arnaud Boetsch, Rolex Director of Communication and Image, said the partnership would allow the company to engage with golf fans in new locations globally.
“For nearly six decades, Rolex has been deeply engaged with the world of golf, supporting the game’s most established events, leading players, governing bodies and grassroots programmes,” Boetsch said.
“This partnership with LIV Golf will expand our presence to new locations across the globe for guests with unique experiences, elevated hospitality and special moments with some of the sport’s best players.”
The 2026 LIV Golf season will begin with an event in Riyadh, Saudi Arabia from February 4-7, featuring the league’s first-ever event in South Africa from March 19-22. Other international destinations include Australia, Hong Kong, Singapore and Mexico.
Several Rolex Testimonees already compete in LIV Golf, with a number serving as team captains including Bryson DeChambeau, Martin Kaymer, Phil Mickelson, Joaquin Niemann and Jon Rahm. Fellow Testimonees Thomas Detry, Anirban Lahiri, Carlos Ortiz and Victor Perez also feature on the league’s roster.
The partnership adds LIV Golf to Rolex’s existing global sports portfolio, which includes all major championships in men’s and women’s golf, the PGA TOUR, DP World Tour, Asian Tour, LPGA Tour and Ladies European Tour.
Rolex’s sporting partnerships extend beyond golf to tennis, motor sport, yachting and equestrianism.
