NEW YORK and SEOUL — Korean Golf Club of the LIV Golf League has announced a historic sponsorship with PLUS, marking the team’s first official sponsorship since debuting their new rebrand earlier this year. PLUS branding will feature prominently across Korean Golf Club’s 2026 player kits as the 2026 LIV Golf season kicks off February 4–7 at Riyadh Golf Club.
“The strongest partnerships are built where brand prestige meets cultural authenticity,” said Katie O’Reilly, Executive Vice President and Head of Team Business Operations at LIV Golf. “When teams align with brands that reflect the identity of their home markets, the result is a deeper, more meaningful connection with fans. PLUS embodies that alignment for Korean Golf Club, and we’re excited to welcome them to LIV Golf.”
The multi-year sponsorship is PLUS’s largest-ever commitment to men’s professional golf. It is a continuation of Hanwha Group’s legacy of supporting Korean golfers, while also incorporating purpose-driven components. Korean Golf Club and PLUS, as a joint brand of Hanwha Financial Affiliates, will support young golfers in developing long-term financial awareness, stability, and life planning alongside their athletic performance and growth.
“Korean Golf Club represents the future of Korean golf on a global stage, and through PLUS, we are proud to support not only elite performance, but the next generation of young golfers by helping them understand the importance of financial responsibility, life planning, and building a sustainable future beyond the game.” said Chan-Hyuk Park, Executive Director of the PLUS division at Hanwha Life.
Executives from LIV Golf and PLUS joined together for an in-person partnership ceremony earlier this month, alongside members of the new Korean Golf Club team. As a joint brand of Hanwha’s Financial affiliates, PLUS is built to support the accumulation and expansion of individual progress through technology, data, and performance-driven insight, principles that align with LIV Golf’s vision for the future of sport.
“Through this sponsorship, PLUS aims to bring its technology- and data-driven philosophy of supporting the ‘process of challenge and achievement’ to life alongside the journeys of the LIV Golf Korean GC players,” said Chan-Hyuk Park, Executive Director of PLUS division at Hanwha Life.”
