Golf social media personality Paige Spiranac has made a bold return to the internet after a three-month break from Instagram. Her hiatus, which began on October 24 last year, followed a series of threats she received after competing in the Internet Invitational.
Taking to her X account on Friday, January 23, the 32-year-old shared a photo of herself debuting a new hairstyle. “Life update,” she captioned the post. “I have bangs now.”
— PaigeSpiranac (@PaigeSpiranac)
Paige Spiranac’s new content for fans: ‘over 1k pieces of never before seen material’
With it, Spiranac shared a status on her Instagram page on January 25 highlighting her creator monetization platform, promising fans “over 1k pieces of never before seen content” offering a glimpse of what followers can expect in the coming weeks.
Paige Spiranac’s instagram post.
Paige Spiranac’s internet invitational controversy
Live EventsSpiranac had stayed away from posting on Instagram following a cheating scandal during the Internet Invitational last year. The event, hosted by Barstool Sports and YouTuber Bob Does Sports, featured 49 content creators competing for a $1 million prize. During the final round, Spiranac was spotted brushing aside grass in the deep rough on the ninth hole, allowing a teammate a clearer shot.
The incident sparked a wave of online backlash, including death threats, which Spiranac confirmed in an Instagram Q&A, as reported by Golf Digest.
Paige Spiranac’s journey from Pro golfer to social media star
Before becoming an influencer, Spiranac had a brief professional golf career, playing on the Cactus Tour and attempting to qualify for the LPGA Tour in 2016. After stepping away from competitive golf, she turned her focus to content creation, building a successful presence with golf-themed material.
With her social media comeback and a fresh look, Spiranac appears ready to reconnect with her followers and offer an extensive library of new content.
Who is Paige Spiranac?
Paige Spiranac is a content creator, Sports Illustrated Swimsuit model, and one of the most prominent figures in the golf community today. Before turning to full-time social media, she played collegiate golf for Arizona and San Diego State, earning All-Mountain West Conference honors in the 2012–13 and 2013–14 seasons.
Spiranac has leveraged her athletic background to build a powerful personal brand that combines golf, sports, fitness, and entrepreneurship. Her website describes her as “one of the most powerful female athletes in the world,” highlighting her unique mix of insight, approachability, and influence.
As the “OG Insta golf girl,” she has evolved into a major omni-channel media personality in golf, with over 10 million followers across her social media platforms, her website notes. Through her content, digital media projects, and collaborations with leading sports brands and outlets, Spiranac continues to push boundaries while establishing herself as a leading influencer and entrepreneur in the world of golf.
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