Gurugram. In a pioneering effort to make golf more
inclusive and accessible, BMW India Foundation has joined hands with
The Golf Foundation to launch ‘Golf for Everyone’ – a nationwide
initiative aimed at identifying and nurturing golfing talent among
underprivileged children.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said,
“Golf has traditionally been perceived as a sport limited to the
privileged few due to accessibility and resource constraints. The
‘Golf for Everyone’ program seeks to change this narrative by creating
opportunities for talented young athletes regardless of their
socio-economic background. By bringing golf to the doorsteps of
underprivileged children, we hope to foster a truly community-driven
sporting culture that celebrates diversity and equal opportunity. BMW
India Foundation’s vision is to nurture projects that transcend
socio-economic boundaries and becomes truly inclusive. We strongly
believe projects like ‘Golf for Everyone’ hold that tremendous
transformational power.”
As part of this endeavor, BMW India Foundation and The Golf
Foundation are conducting India’s largest annual golf talent hunt for
2025-26. Through this extensive grassroots golf discovery program, the
search for talent will begin with in-school talent identification
camps across government and low-income schools. To participate in the
talent hunt, children can also WhatsApp “I am Talent” on +91 93106 92833.
Using portable hitting mats, nets, and putting kits, children undergo
simple athletic evaluations such as throws, sprints, jumps, and
coordination drills. This initial screening helps identify young
athletes who show potential in physical agility and coordination.
Children shortlisted from these camps will progress to regional
on-range golf camps, hosted at golf facilities across multiple Indian
states. Here, participants will be introduced to the fundamentals of
golf and assessed for basic skills, creating a bridge between raw
talent and formal training. Over 1,800 – 2,000 children are expected
to be screened through these multi-stage processes, culminating in a
National Talent Hunt that will select approximately 30 promising young
golfers to receive advanced support.
The selected children will benefit from a comprehensive support
framework that includes regular professional coaching, access to
high-quality equipment, tournament exposure, mentorship, and financial
assistance. This holistic development program aims to empower these
young athletes to pursue golf professionally while also supporting
their overall personal growth.
The ‘Golf for Everyone’ initiative not only aims to identify future
champions but also strives to instill values of discipline,
perseverance, and sportsmanship among the youth. By democratizing
access to golf, the program hopes to inspire a new generation of
achievers who will carry forward the legacy of Indian sports on
national and global platforms.
About BMW India Foundation
The BMW India Foundation has been set up with the objective of
implementing Corporate Social Responsibility programs on behalf of BMW
Group Entities in India – BMW Group India, BMW India Financial
Services and BMW India Leasing. BMW India Foundation continues to
carry forward the existing engagements already undertaken by the BMW
Group India entities and endeavors to significantly scale them up to
achieve the intended benefits. It aims to drive the corporate
citizenship agenda forward through long term commitment for the
projects and deeper association with implementation partners for more
positive impact.
About The Golf Foundation
The Golf Foundation is India’s pioneering non-profit organization
dedicated to promoting and developing the game of golf at the
grassroots level. Established with the vision to make golf accessible
to all, it focuses on discovering and nurturing young talent,
especially from underprivileged communities, through structured
training programs, talent hunts, and educational initiatives. By
fostering inclusivity and encouraging participation, The Golf
Foundation plays a vital role in building a sustainable future for
golf in India, inspiring the next generation of golfers to achieve
excellence both on and off the course.
If you have any queries, please contact:
BMW Group India
Richa Sharma, Head of Press and Corporate Affairs
Cell: +91 9910022148; Email: Richa.Sharma@bmw.in
Internet: www.bmw.in
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