The Lip-Out Invitational. One course record. Zero mercy. Welcome to the real economics of elite golf.
In this episode of MARKET SWINGS, host Josh Baylin walks 18 holes at the legendary Sage Valley Golf Club with PGA Tour winner and NBC analyst Kevin Kisner, chasing a course record while unpacking the real business behind professional golf.
Between brutal lip-outs and clutch birdies, Kisner opens up about LIV vs. PGA Tour economics, broadcast ratings, career longevity, and why turning down massive money isn’t as simple as fans think. The round also reveals a different side of Kisner — including the story behind his $5.3 million gift to build a pediatric mental health wing in Augusta.
This is golf, markets, money, and meaning — all unfolding shot by shot.
💰 TOPICS COVERED:
– Why LIV money is harder to turn down than people admit
– How PGA Tour players really think about career risk and leverage
– What broadcast ratings mean to an analyst’s job security
– The competitive mindset — even inside the booth
– The business parallels between trading, momentum, and golf
– The reality of life after peak performance
– Giving back: building a $5.3M pediatric mental health center
– Chasing a course record while everything lips out
👤 ABOUT THE GUEST:
KEVIN KISNER
– PGA Tour Winner
– NBC / Golf Channel Analyst
– Presidents Cup Team Member
– Founder, Kevin & Brittany Kisner Foundation
– Major contributor to pediatric mental health care in Augusta, GA
– Known for his grit, honesty, and edge — Kisner brings the same intensity to markets, media, and life beyond the ropes.
🏌️ ABOUT MARKET SWINGS:
Premium conversations on America’s finest golf courses. Where the rhythm of the game creates space for real talk about money, business, competition, and life. Hosted by Josh Baylin, Wall Street veteran and MarketWise analyst.
⏱️ CHAPTERS:
0:00 – Back Nine Begins: Course Record in Sight
1:18 LIV vs PGA: The Money Nobody Talks About
3:30 Why Players Make “Unpopular” Decisions
4:11 Broadcast Ratings & Career Security
7:10 Golf, COVID, and Finding Momentum
9:38 Trading Risk vs Golf Risk
12:14 A $5.3M Bet on Pediatric Mental Health
14:28 Pressure, Emotions & Staying Even-Keeled
18:01 Momentum, Missed Cuts & Confidence
20:00 Should the Tour Teach Financial Literacy?
22:23 Lip-Out Invitational Officially Begins
23:47 Chasing the Record with Five to Play
27:34 Last-Hole Pressure & Walk-Off Confidence
31:01 Course Record Tied at Sage Valley
32:10 Final Thoughts & What Comes Next
📱 CONNECT:
Instagram: @marketswings
LinkedIn: Market Swings with Josh Baylin
#kevinkisner #marketswings #pgatour #golfbusiness #livgolf #golfmoney #golfpodcast #sagevalley #progolflife #sportsmedia
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