Paige Spiranac built her brand largely on her own. And it turns out she has had some help from someone very close to home.
Photo by Matt Sullivan/Getty Images
The golf influencer, who has more than four million followers on Instagram, revealed that much of her content is created without a large production team. In fact, Paige Spiranac said it is usually just her, and sometimes her mom.
Speaking with Kenny Mayne on SiriusXM PGA Tour Radio, Spiranac was asked whether she works with a team behind the scenes.
🖤💛 pic.twitter.com/zH29zHCYng
— Paige Spiranac (@PaigeSpiranac) December 22, 2025
“It’s a team of one, potentially two,” Spiranac said. “I do everything myself. Most of the pictures that you see are shot selfie style. But my mom helps me out with a lot of stuff that I do.”
Fans have long noticed that much of Spiranac’s content is filmed indoors, whether she is answering questions on Instagram or debuting a new look. A tripod often does the job, allowing her to stay fully in control of the process. Even many photos taken at events or public appearances are self-shot.
Happy Masters Week!⛳️ pic.twitter.com/Y3ldsxyFXJ
— Paige Spiranac (@PaigeSpiranac) April 7, 2025
When extra help is needed, her mother Annette is often the one behind the camera.
“She shot my very first calendar that I did,” Spiranac said. “She’s kind of been there from the very beginning. People say your parents would be so disappointed in you, and I’m like, my mom shot this one.”
pic.twitter.com/SPZQf1t0mH
— Paige Spiranac (@PaigeSpiranac) January 19, 2025
Spiranac has spoken frequently about her close relationship with Annette, a former model, and her latest comments only reinforced that bond. For all the scrutiny that comes with her online presence, Spiranac has clearly found a support system that works for her.
Paige Spiranac/Instagram
