The big picture
What was once a tradition-bound sport is now becoming a connected, data-driven ecosystem. Worldwide, investment is accelerating: smart turf systems are helping courses reduce water use and operating costs, simulators are unlocking year-round play for millions, and entertainment-led formats are attracting new audiences.
At the same time, the global golf tourism market is expanding rapidly, projected to reach US$41.87bn by 2030, while the global player base has surged past 66 million people. For course operators, developers and investors, this momentum is creating a window to rethink how golf is designed, managed and experienced – with technology at the centre of long-term value creation.
