Good Good Sponsors A PGA TOUR Fall Event

Good Good has announced they will be sponsoring a PGA TOUR event in the Fall of 2026. The boys discuss what this means for the new era of professional golf events.

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The Second Cut gets you everything you need in the world of golf on the PGA Tour and more! Tournament previews, storylines for each week, and in-depth players reviews. Hosted by Rick Gehman (@RickRunGood). Joined by Greg DuCharme (@therealGFD), Mark Immelman (mark_immelman), and Patrick McDonald (@pmcdonaldCBS).

The good news out of the PGA Tour is they are adding new sponsors. They might not be the ones that you would have thought. Good. Good. That's Yes, that's the YouTube channel. The mega merch brand. That entity is sponsoring a brand new PGA Tour event in Austin, Texas that will debut in November of 2026. Uh I don't know how much this costs, Greg. multiple mill multiple millions. >> That tells me the state of good good is very good good and it also tells me what has kind of been happening a little bit over the course of the last couple of years. You know these creator classics I think were doing a lot of um throwing some spaghetti at the wall and seeing what sticks. Hey, are people gonna tune in for this? Are people going to be interested? As much as the PGA Tour was watching those, I'm sure the GoodG Goods and the other, you know, YouTube channels, the other creator, they're seeing what comes out of those as well. And I guess it got to a point where uh Good pulled the trigger and said, you know, we we're we're going to do this. They must think that there is uh some meat on the bone to to to sponsor an event like this. I I think it's uh interesting and I mean one it's it's shocking that this that a a what started as a YouTube golf channel right these are guys some of them are good players some of them aren't they play golf and videotape it and it's created a business that gets Payton Manning and a multitude of investors to put up some like $45 million >> Yeah. in an investment for this company. Uh it's amazing how the world works and I can do nothing but admire it what the good good people have done. And then from another standpoint um I don't know if there will be a more beneficial like like a a direct benefit from uh this sponsorship to good good. >> Yes. You know, I I I I think with many of the other ones, there are like ancillary benefits. Like take Travelers for instance. I'd be very curious when the Travelers Championship happens, how many new people sign up for car insurance with travelers, >> right? >> You know, it never even crosses my mind, Greg. >> No, no, no, no. But at the same time, they can do a lot in their community. There are engagements that they can do. It it feels to me like they have um very worthy goals that are achieved by their uh involvement in the travelers more than like hey look at how many more uh subscribers or look how many clicks travelers.com got during the week of the travelers. Um, I I think it it has different motives, but with Good, I could just see the YouTube subscribers go up almost immediately and their sales of hats go up immediately. Seems like it'd be very beneficial. Th >> This is This is what I think is really interesting, Mark, because I think Greg nailed it. The Bay Current, I don't even know what type of company that is. They are going to get none of my business for the rest of my life, I imagine. Okay. But they are going to make money from hosting their VIP clients and there's going to be a lot of great networking things. And that's the the more traditional way that sponsors make money sponsoring PGA Tour events. Good might make their money back in the merch tent alone that week in Austin, Texas. They are presumably going to have a ton of access to create content around the week that is in turn going to go on the YouTube channel and make them money. I I think they might turn a profit on this thing, which I think is pretty rare for most uh event sponsorships. >> I don't know. I don't know if they'd turn a profit. It's just more eyeballs. That's the thing. And as I understand the YouTube model, and you're involved in it, and I'm sort of small fry in there, too, that it's just it is 247 content creation. There's no time off. And and clearly I got to commend Garrett and company because they're thinking ahead because I have to wonder like when do people start tiring of watching them play nine holes of golf. I mean think of the reality of it. So clearly they're thinking okay we've got to stay ahead of this whole content creation thing and you know now being a PGA Tour event you just you're widening your net. Basically that's the way I do it. They're doing it and it's commendable that they're thinking so far ahead. Clearly, they're businesssavvy young men. If if you're having PGA Tour players wearing your clothing, I was surprised when I saw that. And then when I saw that the PGA Tour is going to have a good good sponsored event, I was like, gosh, these guys are business mogul. So, so my hats off. I understand how hard the industry is. They're doing a great job. They're nice young men to be really honest with you. and and and I'm just wondering with boss Mina how long it is till uh the second gut sponsors the PGA tour event. >> Uh she's working the phones. You know they they got they have to meet our demands but uh she is she is working the phones. That event is going to be played at uh Omni Barton Creek which is a golf course in uh Austin, Texas. It'll have 120 players and again it'll be in the fall of next year.